Media Expo New Delhi 2021 makes a comeback with its first edition after lockdown

Attracts 5,834 business visitors

Media Expo
Latest technologies showcased at Media Expo New Delhi 2021. Photo Messe Face-to-face networking at Media Expo New Delhi 2021. Photo Messe Live demonstrations at the Media Expo New Delhi. Photo Messe Frankfurt India

Reconnecting businesses in the indoor, OOH, digital signage, and print advertising industry, Media Expo New Delhi concluded its first-ever post-lockdown edition on a successful note. The display of the latest innovative products and solutions attracted the attention of 5,834 business visitors at the fair at India Exposition Mart, Greater Noida.

Making a return through its 47th edition, Media Expo New Delhi emerged as a crucial meeting place for businesses engaged in indoor, OOH, digital signage, and print advertising. With more than 100 brands showcasing their latest innovations, the trade fair garnered an attendance of visitors from across the country.

Media Expo
Live demonstrations at the Media Expo New Delhi. Photo Messe Frankfurt India

Arrow Digital, Colorjet, HP India, Mehta Cad Cam, Mimaki, Monotech, Rextone, Orafol, Silicon Infotech, and Timex Bond were among the key exhibitors who were a part of this significant three-day business event.  Furthermore, international brands Kao, Seiko, and Reiko showcased their products at Media Expo for the very first time through DPI 360 and Unique Sign.

Commenting on the response received at the show, Raunak Kumath, general manager, Orafol India, shared, “The overwhelming crowd and response from the visitors has been extremely impressive throughout the show days. For a company like us who have been into the business since the last two years in India, Media Expo has given us the bandwidth to interact with customers along with the opportunity to increase our brand visibility.”

Media Expo New Delhi 2021 majorly focussed on inducing industry reconnection and business recovery through its intensive sourcing and networking platform which featured the latest innovations and green advertising solutions.

Media Expo
Face-to-face networking at Media Expo New Delhi 2021. Photo Messe Live demonstrations at the Media Expo New Delhi. Photo Messe Frankfurt India

Smarth Bansal, general manager Product/Brand Management, ColorJet, who was also impressed by the response towards their new product launches, stated, “The show has been really fantastic and there has been a huge turnaround in audiences and visitors. This year, we showcased our new technology of UV printing machines and eco-solvent printing through Vulcan Prime and Soniq HQ Plus, which will enable businesses to move towards sustainable printing and neutralize the carbon footprint. I look forward to the next edition in Mumbai.”

Vitesh Sharma, country manager, Large Format Production Business, HP India, also shared his experience of launching a series of new latex printers at the trade fair, “There could not have been a better platform than Media Expo to display our newly launched 4th generation latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers, and ‘who’s who’ of the industry after a long time.”

The trade fair featured several ‘Make in India’ products depicting the growing prowess of India’s local manufacturers. Business visitors and buyers converging from across India were largely impressed by the quality of product showcases, the product launches and were eager to explore new innovations on the show floor.

Visiting the exhibition from Bangalore, Rajashekhar from Daytech Displays, summarized his experience at the trade fair, “As the first exhibition after lockdown, Media Expo has exceeded my expectations. We got exactly what we were looking for from this exhibition and it was worth it. We were also pleased to see ‘Make in India’ products at the stalls. We not only want to visit but will also be looking forward to participate in the next exhibition.”

After the success of their first post-lockdown edition, the organizer Messe Frankfurt India aims to carry the momentum forward and welcome the advertising fraternity through the successive editions of Media Expo Mumbai from 12 – 14 May 2022 and Media Expo New Delhi from 2 – 4 September 2022.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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