Media Expo New Delhi 2021 makes a comeback with its first edition after lockdown

Attracts 5,834 business visitors

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Media Expo
Latest technologies showcased at Media Expo New Delhi 2021. Photo Messe Face-to-face networking at Media Expo New Delhi 2021. Photo Messe Live demonstrations at the Media Expo New Delhi. Photo Messe Frankfurt India

Reconnecting businesses in the indoor, OOH, digital signage, and print advertising industry, Media Expo New Delhi concluded its first-ever post-lockdown edition on a successful note. The display of the latest innovative products and solutions attracted the attention of 5,834 business visitors at the fair at India Exposition Mart, Greater Noida.

Making a return through its 47th edition, Media Expo New Delhi emerged as a crucial meeting place for businesses engaged in indoor, OOH, digital signage, and print advertising. With more than 100 brands showcasing their latest innovations, the trade fair garnered an attendance of visitors from across the country.

Media Expo
Live demonstrations at the Media Expo New Delhi. Photo Messe Frankfurt India

Arrow Digital, Colorjet, HP India, Mehta Cad Cam, Mimaki, Monotech, Rextone, Orafol, Silicon Infotech, and Timex Bond were among the key exhibitors who were a part of this significant three-day business event.  Furthermore, international brands Kao, Seiko, and Reiko showcased their products at Media Expo for the very first time through DPI 360 and Unique Sign.

Commenting on the response received at the show, Raunak Kumath, general manager, Orafol India, shared, “The overwhelming crowd and response from the visitors has been extremely impressive throughout the show days. For a company like us who have been into the business since the last two years in India, Media Expo has given us the bandwidth to interact with customers along with the opportunity to increase our brand visibility.”

Media Expo New Delhi 2021 majorly focussed on inducing industry reconnection and business recovery through its intensive sourcing and networking platform which featured the latest innovations and green advertising solutions.

Media Expo
Face-to-face networking at Media Expo New Delhi 2021. Photo Messe Live demonstrations at the Media Expo New Delhi. Photo Messe Frankfurt India

Smarth Bansal, general manager Product/Brand Management, ColorJet, who was also impressed by the response towards their new product launches, stated, “The show has been really fantastic and there has been a huge turnaround in audiences and visitors. This year, we showcased our new technology of UV printing machines and eco-solvent printing through Vulcan Prime and Soniq HQ Plus, which will enable businesses to move towards sustainable printing and neutralize the carbon footprint. I look forward to the next edition in Mumbai.”

Vitesh Sharma, country manager, Large Format Production Business, HP India, also shared his experience of launching a series of new latex printers at the trade fair, “There could not have been a better platform than Media Expo to display our newly launched 4th generation latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers, and ‘who’s who’ of the industry after a long time.”

The trade fair featured several ‘Make in India’ products depicting the growing prowess of India’s local manufacturers. Business visitors and buyers converging from across India were largely impressed by the quality of product showcases, the product launches and were eager to explore new innovations on the show floor.

Visiting the exhibition from Bangalore, Rajashekhar from Daytech Displays, summarized his experience at the trade fair, “As the first exhibition after lockdown, Media Expo has exceeded my expectations. We got exactly what we were looking for from this exhibition and it was worth it. We were also pleased to see ‘Make in India’ products at the stalls. We not only want to visit but will also be looking forward to participate in the next exhibition.”

After the success of their first post-lockdown edition, the organizer Messe Frankfurt India aims to carry the momentum forward and welcome the advertising fraternity through the successive editions of Media Expo Mumbai from 12 – 14 May 2022 and Media Expo New Delhi from 2 – 4 September 2022.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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