Indian Printer & Publisher – we have the power to influence in a drupa year!
We started Indian Printer and Publisher in April 1979. So in January 2020 we are nearing the end of our 41st year as a monthly B2B trade publication. In April 2020 just before drupa 2020 we will enter our 42nd year of publication.
While commercial print stagnates in the rest of the world, with literacy and private expenditure on education rising, India’s newspaper, book, signage and commercial print markets still have plenty of room to grow. Simultaneously, digital printing grows together with web and social media, driven by the wider use of smartphones. In fact, IppStar’s (www.ippstar.org) recent survey of the book printing and publishing industry in India and Bangladesh forecasts traction in digital book printing in India as well as a rise in the edutech and online education sectors.
What are the main dynamics of the Indian print industry? India is a functional democracy – one in which freedom of expression and freedom to publish and the right to a liberal education are being daily enunciated by the young generation keen to protect our secular constitution. These are exciting times for the publishing and media industries.
Apart from a huge population that has become functionally literate, there is a great demand for upskilling and professional qualifications. It is clear that there will not be any ‘demographic dividend’ without concerted investment. And the investment will have to be in education, research and development and the liberal exchange of ideas. All of this bodes well for the publishing and printing industry. Even the hunger for content to be turned into entertainment demands a flourishing and inclusive publishing industry.
Print is growing. Although it is fragmented, looking for enhanced decoration, looking for value addition, looking for migration and diversification. It is ever more difficult to reach a multitude of printers with meaningful and actionable information and knowledge but this is what we have been doing for the last 40 years. In addition, we are extending our coverage to industrial and 3D printing and digital textile printing.
Growing print economy
Newspaper penetration is still only roughly 10% of the population, will continue to increase to 150 million newspapers daily. School enrolment, especially in private schools, continues to grow. The search for jobs will require vocational and higher education, which in turn leads to higher consumption of print products and services, and the burgeoning edutech sector.
India is still a high growth economy with GDP growth hovering around 4.8% to 5% and projected to return to higher growth in the coming years. The US$ 2.7 trillion economy is the 7th largest in the world and destined to be the 5th largest in the next three years. At the same time, paper consumption at 13 kilograms per capita puts India far below other Asian countries. With plenty of headroom, the paper industry continues to forecasting its growth at 6 to 7%.
Context is everything
Indian Printer and Publisher looks at the industry from the application, technology, content, media and print supply chain perspectives. Therefore, we focus on content creators and buyers of software, equipment, and consumables. Moreover, our platform creates an appropriate context for talking about your products when readers are most keenly looking for them. IPP describes where new products and technology fit in the local supply chain and how they work. In addition, our reader’s expansion plans and their challenges are covered with in-plant stories. This makes an ideal context for our advertisers to make an impact, especially in the drupa year. This will be the ninth drupa that we cover first hand with one of the strongest editorial teams in the world.
The power to influence
Tech-savvy editorial content has earned us the power to influence. Because we are committed to original content, we add credibility and impact to your marketing efforts. Indian Printer and Publisher doesn’t merely report or reproduce press releases. Moreover, it is read and respected for its domain knowledge and its informed opinions and independence in speaking out on industry and cultural issues.
If you are looking for a measured platform to build market share, with a monthly circulation of 7,000 copies, Indian Printer and Publisher should be your partner of choice. In addition, 2,000 copies of the Indian Printer and Publisher eMagazine link are sent out each month.
The B2B magazine is posted on the 24th and 25th day of each preceding month. Moreover, its web site is updated every day and a pair of weekly newsletters go out on Monday and Friday. Web analytics, SEO and social media are increasingly gaining traction on our multi-channel platform.
To receive a copy of our eMagazine and media kit please fill out the form in the sidebar on the top right of this page. Respond with your queries, ad material and editorial information to:
Email: firstname.lastname@example.org Naresh Khanna. Phone 0120-4326053 (Extension 10) Mobile +91 9811172224
Phone: 0120-4326053, 4546988
Updated on 12 February 2020