Indian Printer & Publisher influences thousands of readers – Advertise!
This month, April 2019, Indian Printer and Publisher magazine enters its 41st year as a monthly B2B trade publication. While commercial print stagnates in the rest of the world, with literacy and private expenditure on education rising, India’s newspaper, book, signage and commercial print markets still have plenty of room to grow. Simultaneously, digital printing grows together with web and social media driven by the wide use of cell phones. In fact IppStar’s (www.ippstar.org) recent survey of book printing in India and Bangladesh forecasts oncoming traction in digital book printing in India.
What are the main dynamics of the Indian print industry? India is a functional democracy – one in which freedom of expression and media and education are growing. A huge population is becoming functionally literate. Furthermore, rapid urbanization is a fact while capital investment is moving from urban centers to new urban and semi-urban centers. Print is fragmented, looking for decoration, looking for value addition, looking for migration and diversification. It is admittedly difficult to reach the multitude of printers with meaningful and actionable information and knowledge.
Growing print economy
Newspaper penetration is roughly 10% of the population and 15% of the literate population. It will continue to increase to 150 million newspapers daily. School enrollment will continue to grow. Growing vocational and higher education will lead to higher consumption of print products and services such as the eductech sector.
India is now a high growth economy with GDP growth hovering around 6.5% and projected to rise to 6.9% in the 2019-20 financial year (unpublished forecast of IppStar). The US$ 2.7 trillion economy is the 7th largest in the world and destined to be the 5th largest in the next three years. At the same time, paper consumption at 12 kilograms per capita puts India far below other Asian countries. With plenty of headroom, the paper industry is forecasting its growth at 8%.
Context is everything
Indian Printer and Publisher looks at the industry from the application, technology, content, media and print supply chain perspective. Therefore, we focus on content creators and buyers of software, equipment and consumables. Moreover, our platform creates an appropriate context for talking about your products when readers are most keenly looking for them. IPP describes where new products and technology fit in the local supply chain and how they work. In addition, our reader’s expansion plans and their challenges are covered with in-plant stories. This makes an ideal context for our advertisers to make an impact.
The power to influence
Tech savvy editorial content has earned us the power to influence. Because we are committed to original content, we add credibility and impact to your marketing efforts. Indian Printer and Publisher doesn’t merely report or reproduce press releases. Moreover, it is read and respected for its domain knowledge and its informed opinions and independence in speaking out on industry and cultural issues.
If you are looking for a measured platform to build market share, with a monthly circulation of 7,000 copies, Indian Printer and Publisher should be your partner of choice. In addition, 2,000 copies of the Indian Printer and Publisher eMagazine link are sent out each month.
The B2B magazine is posted on the 24th and 25th day of each preceding month. Moreover, its web site is updated every day and a pair of weekly newsletters go out on Monday and Friday. Web analytics, SEO and social media are increasingly gaining traction on our multi-channel platform.
To receive a copy of our eMagazine and media kit please fill out the form in the sidebar on the top right of this page. Respond with your queries, ad material and editorial information to:
Email: email@example.com Naresh Khanna. Phone 0120-4326053 (Extension 10) Mobile +91 9811172224
Phone: 0120-4326053, 4546988
Updated on 15 April 2019