Indian Printer & Publisher – we have the power to influence with or without a drupa!
We started Indian Printer and Publisher in April 1979. So in January 2020 we ended our 41st year as a monthly B2B trade publication. In April 2020 we entered our 42nd year of publication while under the total lockdown in India brought about by the Covid-19 pandemic.
While commercial print stagnates everywhere, even in India, literacy and private expenditure on education are rising. Along with the digital transition, India’s newspaper, book, signage, and commercial print markets still have plenty of room to grow although a shakeout and consolidation may come about faster because of the pandemic.
If there is a strong economic recovery after the pandemic, both automation and digital printing may get a boost. IppStar’s (www.ippstar.org) recent survey of the book printing and publishing industry in India and Bangladesh forecasts traction in digital book printing in India as well as a rise in the edutech and online education sectors.
What are the main dynamics of the Indian print industry? India is a functional democracy – one in which freedom of expression and freedom to publish and the right to liberal education is being daily enunciated by the young generation keen to protect our secular constitution. These are exciting times for the publishing and media industries.
Apart from a huge population that has become functionally literate, there is a great demand for upskilling and professional qualifications. It is clear that there will not be any ‘demographic dividend’ without concerted investment. And the investment will have to be in education, research and development, and the liberal exchange of ideas. All of this bodes well for the publishing and printing industry. Even the hunger for content to be turned into entertainment demands a flourishing and inclusive publishing industry.
Print is growing although one cannot deny the setback to the industry by the current lockdown. Still fragmented, the industry is looking for enhanced decoration, value addition, migration and diversification. The current situation is actually an opportunity to rethink the print business.
Although ever more difficult to reach a variety of printers with meaningful and actionable information and knowledge, this is what we have been doing for the last 40 years. Leaders in change and adaptation, in the past year we have been extending our coverage to industrial and 3D printing and digital textile printing.
Context is everything
Indian Printer and Publisher looks at the industry from the application, technology, content, media and print supply chain perspectives. Therefore, we focus on content creators and buyers of software, equipment, and consumables. Moreover, our platform creates an appropriate context for talking about your products when readers are most keenly looking for them. IPP describes where new products and technology fit in the local supply chain and how they work. In addition, our reader’s expansion plans and their challenges are covered with in-plant stories. This makes an ideal context for our advertisers to make an impact, especially in a year where drupa and other major events have been postponed. Showcase your drupa launches in our pages and don’t overlook an entire year of marketing and sales.
The power to influence
Tech-savvy editorial content has earned us the power to influence. Because we are committed to original content, we add credibility and impact to your marketing efforts. Indian Printer and Publisher doesn’t merely report or reproduce press releases. Moreover, it is read and respected for its domain knowledge and its informed opinions and independence in speaking out on industry and cultural issues.
If you are looking for a measured platform to build market share, with a monthly circulation of 7,000 copies, Indian Printer and Publisher should be your partner of choice. In addition, 3,000 copies of the Indian Printer and Publisher eMagazine link are sent out each month. Our digital numbers and impact have noticeably increased over the past two months.
The B2B magazine is posted on the 24th and 25th day of each preceding month. Moreover, its web site is updated every day and a pair of weekly newsletters go out on Monday and Friday. Web analytics, SEO and social media are increasingly gaining traction on our multi-channel platform.
To receive a copy of our eMagazine and media kit please fill out the form in the sidebar on the top right of this page. Respond with your queries, ad material and editorial information to:
Email: email@example.com Naresh Khanna. Phone 0120-4326053 (Extension 10) Mobile +91 9811172224
Phone: 0120-4326053, 4546988
Updated on 13 May 2020