Scodix appoints Amritpal Singh Bawa as new India business representative

Bawa brings more than 21 years’ experience in the graphic arts industry

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Scodix appoints Amritpal Singh Bawa as new India business representative
Amritpal Singh Bawa, new India business representative at Scodix

Scodix, a leading provider of digital enhancement solutions for the graphic arts industry, has announced the appointment of Amritpal Singh Bawa as its new India business representative. The new position follows the successful worldwide launch of the Scodix ultra 1000’s series and a strengthened focus on the packaging market segment.

Bawa brings more than 21 years’ experience in the graphic arts industry to his Scodix position. He has held numerous positions in various national and international companies as vice president, director, country head, and chief executive officer. His primary focus is sales, marketing, business development, consulting, and training.

Amritpal Singh Bawa showing his excitement for his new role

“I am incredibly excited to take on this new role,” says Amritpal Singh Bawa, “The digital enhancement market in India is quite mature, and many Indian printers were early adopters of Scodix technology. I look forward to making great progress in the packaging market as Scodix has already done in India’s commercial and photo market segments. The new line of Scodix digital enhancement products offer great solutions for embellishments for packaging converters in India.”

Ziki Kuly, company’s vice president APJ, states, “Bawa, as we refer to him, is a tremendous addition to the Scodix family, and I look forward to working with him again. Having worked with him for years, he knows the Scodix family and its products well. His expertise and drive are an outstanding addition to the business development of the Indian market to drive growth in the region.”

Through its Scodix S Series, Scodix ultra series and press, the company offers a range of applications including, Scodix sense with tactile results for embossed effects. Scodix foil utilizes all types of foil to deliver foil enhancement capabilities, Scodix spot for silkscreen effects, Scodix VDP/VDE for personalization including variable foil, Scodix metallic enhance the print with metallic coloring, Scodix glitter for a digital-glittering experience, Scodix Braille for short-run production, Scodix crystals replacing the manual placement of chatons, and Scodix cast and cure for 3D holographic effects. 

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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