Scodix appoints Amritpal Singh Bawa as new India business representative

Bawa brings more than 21 years’ experience in the graphic arts industry

72
Scodix appoints Amritpal Singh Bawa as new India business representative
Amritpal Singh Bawa, new India business representative at Scodix

Scodix, a leading provider of digital enhancement solutions for the graphic arts industry, has announced the appointment of Amritpal Singh Bawa as its new India business representative. The new position follows the successful worldwide launch of the Scodix ultra 1000’s series and a strengthened focus on the packaging market segment.

Bawa brings more than 21 years’ experience in the graphic arts industry to his Scodix position. He has held numerous positions in various national and international companies as vice president, director, country head, and chief executive officer. His primary focus is sales, marketing, business development, consulting, and training.

Amritpal Singh Bawa showing his excitement for his new role

“I am incredibly excited to take on this new role,” says Amritpal Singh Bawa, “The digital enhancement market in India is quite mature, and many Indian printers were early adopters of Scodix technology. I look forward to making great progress in the packaging market as Scodix has already done in India’s commercial and photo market segments. The new line of Scodix digital enhancement products offer great solutions for embellishments for packaging converters in India.”

Ziki Kuly, company’s vice president APJ, states, “Bawa, as we refer to him, is a tremendous addition to the Scodix family, and I look forward to working with him again. Having worked with him for years, he knows the Scodix family and its products well. His expertise and drive are an outstanding addition to the business development of the Indian market to drive growth in the region.”

Through its Scodix S Series, Scodix ultra series and press, the company offers a range of applications including, Scodix sense with tactile results for embossed effects. Scodix foil utilizes all types of foil to deliver foil enhancement capabilities, Scodix spot for silkscreen effects, Scodix VDP/VDE for personalization including variable foil, Scodix metallic enhance the print with metallic coloring, Scodix glitter for a digital-glittering experience, Scodix Braille for short-run production, Scodix crystals replacing the manual placement of chatons, and Scodix cast and cure for 3D holographic effects. 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here