Scodix appoints Amritpal Singh Bawa as new India business representative

Bawa brings more than 21 years’ experience in the graphic arts industry

Scodix appoints Amritpal Singh Bawa as new India business representative
Amritpal Singh Bawa, new India business representative at Scodix

Scodix, a leading provider of digital enhancement solutions for the graphic arts industry, has announced the appointment of Amritpal Singh Bawa as its new India business representative. The new position follows the successful worldwide launch of the Scodix ultra 1000’s series and a strengthened focus on the packaging market segment.

Bawa brings more than 21 years’ experience in the graphic arts industry to his Scodix position. He has held numerous positions in various national and international companies as vice president, director, country head, and chief executive officer. His primary focus is sales, marketing, business development, consulting, and training.

Amritpal Singh Bawa showing his excitement for his new role

“I am incredibly excited to take on this new role,” says Amritpal Singh Bawa, “The digital enhancement market in India is quite mature, and many Indian printers were early adopters of Scodix technology. I look forward to making great progress in the packaging market as Scodix has already done in India’s commercial and photo market segments. The new line of Scodix digital enhancement products offer great solutions for embellishments for packaging converters in India.”

Ziki Kuly, company’s vice president APJ, states, “Bawa, as we refer to him, is a tremendous addition to the Scodix family, and I look forward to working with him again. Having worked with him for years, he knows the Scodix family and its products well. His expertise and drive are an outstanding addition to the business development of the Indian market to drive growth in the region.”

Through its Scodix S Series, Scodix ultra series and press, the company offers a range of applications including, Scodix sense with tactile results for embossed effects. Scodix foil utilizes all types of foil to deliver foil enhancement capabilities, Scodix spot for silkscreen effects, Scodix VDP/VDE for personalization including variable foil, Scodix metallic enhance the print with metallic coloring, Scodix glitter for a digital-glittering experience, Scodix Braille for short-run production, Scodix crystals replacing the manual placement of chatons, and Scodix cast and cure for 3D holographic effects. 


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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