Scodix, a leading provider of digital enhancement solutions for the graphic arts industry, has announced the appointment of Amritpal Singh Bawa as its new India business representative. The new position follows the successful worldwide launch of the Scodix ultra 1000’s series and a strengthened focus on the packaging market segment.
Bawa brings more than 21 years’ experience in the graphic arts industry to his Scodix position. He has held numerous positions in various national and international companies as vice president, director, country head, and chief executive officer. His primary focus is sales, marketing, business development, consulting, and training.
Amritpal Singh Bawa showing his excitement for his new role
“I am incredibly excited to take on this new role,” says Amritpal Singh Bawa, “The digital enhancement market in India is quite mature, and many Indian printers were early adopters of Scodix technology. I look forward to making great progress in the packaging market as Scodix has already done in India’s commercial and photo market segments. The new line of Scodix digital enhancement products offer great solutions for embellishments for packaging converters in India.”
Ziki Kuly, company’s vice president APJ, states, “Bawa, as we refer to him, is a tremendous addition to the Scodix family, and I look forward to working with him again. Having worked with him for years, he knows the Scodix family and its products well. His expertise and drive are an outstanding addition to the business development of the Indian market to drive growth in the region.”
Through its Scodix S Series, Scodix ultra series and press, the company offers a range of applications including, Scodix sense with tactile results for embossed effects. Scodix foil utilizes all types of foil to deliver foil enhancement capabilities, Scodix spot for silkscreen effects, Scodix VDP/VDE for personalization including variable foil, Scodix metallic enhance the print with metallic coloring, Scodix glitter for a digital-glittering experience, Scodix Braille for short-run production, Scodix crystals replacing the manual placement of chatons, and Scodix cast and cure for 3D holographic effects.