IppGroup launches the May 2020 issue of Indian Printer & Publisher

The last six weeks have been a Covid-19 kind of a blur

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The April 2020 issue of Indian Printer and Publisher. 64 pages.
The April 2020 issue of Indian Printer and Publisher. 64 pages.

On 2nd May, we launched the May 2020 issue of Indian Printer and Publisher www.indianprinterpublisher.com as an eMagazine. Hopefully, it will go to our printer this week as well. The past six weeks have been a period of torrid production from our homes, with only the occasional visit to our office to fetch some files and backups. In this period, we have managed to produce the April 2020 issue of Indian Printer and Publisher, which marked its birth in April 1979. It was also distributed to more than 10,000 readers as an eMagazine. Download the April 2020 of Indian Printer and Publisher just by clicking on DOWNLOAD

We similarly produced the April issue of Packaging South Asia www.packagingsouthasia.com, which is considered the leading packaging trade magazine in English in Asia by several industry leaders. Besides, we knocked out the eMagazine versions of our bimonthlies in the past six weeks – IndiFoodBev www.indifoodbev.com and HealthTekPak www.healthtekpak.com our bimonthly supplement on healthcare, diagnostics, technology, and packaging. Each of our four web publications has its digital platform and weekly newsletter.

Also, on Saturday, 2nd May, we launched the IppStar Survey of Indian printers, converters, and brand owners to get an overview from their perspective on the economy and our industry’s emergence from the Covid-19 pandemic. Every working day we have held an online town hall meeting with our team, which has been altogether focussed in these difficult times. Together with taking part and moderating in webinars, tt has been a busy month, which promises to get even more challenging as we try to be part of the industry’s comeback.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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