We similarly produced the April issue of Packaging South Asia www.packagingsouthasia.com, which is considered the leading packaging trade magazine in English in Asia by several industry leaders. Besides, we knocked out the eMagazine versions of our bimonthlies in the past six weeks – IndiFoodBev www.indifoodbev.com and HealthTekPak www.healthtekpak.com our bimonthly supplement on healthcare, diagnostics, technology, and packaging. Each of our four web publications has its digital platform and weekly newsletter.
Also, on Saturday, 2nd May, we launched the IppStar Survey of Indian printers, converters, and brand owners to get an overview from their perspective on the economy and our industry’s emergence from the Covid-19 pandemic. Every working day we have held an online town hall meeting with our team, which has been altogether focussed in these difficult times. Together with taking part and moderating in webinars, tt has been a busy month, which promises to get even more challenging as we try to be part of the industry’s comeback.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.