Kerala printer S&S installs a Konica Minolta C4080

Bringing digital printing solutions to Kerala’s Kanjirappally

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S&S
The Konica Minolta C4080

A women entrepreneurship initiative based in Kanjirappally, a town located in the hilly high ranges of Kerala’s Kottayam district, S&S Printers is run by Saritha Mary Pillai, who started off as a DTP operator. Pillai later switched to graphics designing by understanding the increased demand of clients for color and graphic output. With 15 years of experience under her belt, Pillai keenly comprehends the requirements of clients for large-format advertising printing and offset printing.

Today, S&S Printers caters to hospitals, hotels and government offices and is not stopping at that. With expansion plans in mind, Pillai expects to approach more advertising and printing agencies in the near future. “The confidence in our customers pushes us to launch a new generation of premium digital printing hub with all types of digital printing and finishing equipment,” she tells Indian Printer and Publisher.

S&S recently acquired a Konica Minolta C4080 for its digital printing operations. “The printing speed of the C4080 printer is amazing, and we can always maintain exceptional print quality with the assistance of intelligent machine automation. Today, we can deliver higher quality prints in less time and cost. Higher media support grammage helps us to meet the short-term packaging and textured media as well as other special types of media support for next-generation wedding cards,” adds Pillai.

Apart from the Konica Minolta C4080, S&S has a cloth and vinyl printer for advertisement and branding solutions, a sublimation printer for customized gift printing, and an offset press. The company also keeps a huge collection of wedding cards and mementos at its premises.

Pillai says understanding the needs of clients is a very important factor for the success of entrepreneurship. “Day after day, we learn from our clients and try to implement the learning in our operations. It is very difficult to maintain the best quality with faster delivery. Our staff and selection of equipment help us maintain the standards we desire.”

About the challenges in the printing business, Pillai says, “We are located in a high range area, so the mobility and density of people is less as compared to other places. But we are taking this as an opportunity to address our customer expectations in a better way.”

S&S Printers has a client base of around 75 institutions and government offices. We plan to expand our client base to 125 over the next three years, Pillai says. “Inkjet printing could be the future of digital printing as we keep track of ongoing changes in UV printing and 3D printing solutions,” she concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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