HP India at Media Expo 2021 in the NCR

HP Displays 4th generation latex printer

Latex Printer
Vitesh Sharma, country manager - greater India, HP India Sales, standing at the companies stand showcases some of their home decor print products. photo IPP

Indian Printer and Publisher, the Media partner at the Media Expo 2021, met with various companies at the recent Media Expo in Greater Noida. At its stand at the show we asked Vitesh Sharma, the HP’s country manager for the inkjet device business about the experience of the show and the machines and technologies on display.

“As the Covid-19 pandemic and the lockdowns stopped all the flow of work, everybody was forced to work from home, but now the situation has changed. Now, people are returning on the track. The gathering of people is still an alarming situation as the pandemic is not yet over, but, it is one more sign that the Indian economy is again recovering and people are working with greater enthusiasm.”

HP launched its 4 generation Latex printers for the Indian market in the Media Expo, with various applications for home and office decor, traffic signage, wallpaper, textile printing,

Digital printing on the door of the car. Showcases by HP India in the Media Expo. photo IPP

and many other products for the first time in India. Sharma, said there could not have been a more robust platform than Media Expo to showcase the company’s recently announced 4th generation Latex printers. “After a long time, it’s thrilling to have our first actual encounter with industry partners, consumers, and the ‘who’s who’ of the business, he said.

Commenting on the prospects of HP India going forward, Sharma added, “India is a growing, and after Covid-19 it is bouncing back, and now the streamlined Indian market is also picking up the pace and is in excellent economic shape. HP India is looking for a positive response from the visitors to the Media Expo and the customers who we are already catering to for their signage and the textile printing solutions.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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