HP India at Media Expo 2021 in the NCR

HP Displays 4th generation latex printer

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Latex Printer
Vitesh Sharma, country manager - greater India, HP India Sales, standing at the companies stand showcases some of their home decor print products. photo IPP

Indian Printer and Publisher, the Media partner at the Media Expo 2021, met with various companies at the recent Media Expo in Greater Noida. At its stand at the show we asked Vitesh Sharma, the HP’s country manager for the inkjet device business about the experience of the show and the machines and technologies on display.

“As the Covid-19 pandemic and the lockdowns stopped all the flow of work, everybody was forced to work from home, but now the situation has changed. Now, people are returning on the track. The gathering of people is still an alarming situation as the pandemic is not yet over, but, it is one more sign that the Indian economy is again recovering and people are working with greater enthusiasm.”

HP launched its 4 generation Latex printers for the Indian market in the Media Expo, with various applications for home and office decor, traffic signage, wallpaper, textile printing,

HP
Digital printing on the door of the car. Showcases by HP India in the Media Expo. photo IPP

and many other products for the first time in India. Sharma, said there could not have been a more robust platform than Media Expo to showcase the company’s recently announced 4th generation Latex printers. “After a long time, it’s thrilling to have our first actual encounter with industry partners, consumers, and the ‘who’s who’ of the business, he said.

Commenting on the prospects of HP India going forward, Sharma added, “India is a growing, and after Covid-19 it is bouncing back, and now the streamlined Indian market is also picking up the pace and is in excellent economic shape. HP India is looking for a positive response from the visitors to the Media Expo and the customers who we are already catering to for their signage and the textile printing solutions.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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