HP India at Media Expo 2021 in the NCR

HP Displays 4th generation latex printer

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Latex Printer
Vitesh Sharma, country manager - greater India, HP India Sales, standing at the companies stand showcases some of their home decor print products. photo IPP

Indian Printer and Publisher, the Media partner at the Media Expo 2021, met with various companies at the recent Media Expo in Greater Noida. At its stand at the show we asked Vitesh Sharma, the HP’s country manager for the inkjet device business about the experience of the show and the machines and technologies on display.

“As the Covid-19 pandemic and the lockdowns stopped all the flow of work, everybody was forced to work from home, but now the situation has changed. Now, people are returning on the track. The gathering of people is still an alarming situation as the pandemic is not yet over, but, it is one more sign that the Indian economy is again recovering and people are working with greater enthusiasm.”

HP launched its 4 generation Latex printers for the Indian market in the Media Expo, with various applications for home and office decor, traffic signage, wallpaper, textile printing,

HP
Digital printing on the door of the car. Showcases by HP India in the Media Expo. photo IPP

and many other products for the first time in India. Sharma, said there could not have been a more robust platform than Media Expo to showcase the company’s recently announced 4th generation Latex printers. “After a long time, it’s thrilling to have our first actual encounter with industry partners, consumers, and the ‘who’s who’ of the business, he said.

Commenting on the prospects of HP India going forward, Sharma added, “India is a growing, and after Covid-19 it is bouncing back, and now the streamlined Indian market is also picking up the pace and is in excellent economic shape. HP India is looking for a positive response from the visitors to the Media Expo and the customers who we are already catering to for their signage and the textile printing solutions.”

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