Kao Chimigraf’s first time participation at Media Expo

Inkjet and eco-solvent inks to support Indian manufacturers and printers

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Kao Chimigraf’s first participation at Media Expo
Business consultant India, Namrata Sharma's availability at Kao Chimigraf stand Photo IPP

Kao Chimigraf is a global Japanese company that has been active in the European and American inkjet market for more than 15 years. Showing interest in the Indian inkjet and signage market, Kao aims to be a responsive partner to the Indian customers’ requirements that understands the market’s needs and is willing to provide quality and robust inks with a reliable supply chain. In its first time participation at Media Expo in Greater Noida the company showcased its inkjet and EcoSolvent inks.

Media Expo, an international trade exhibition for indoor and outdoor advertising and signage solutions, took place from 18 to 20 November at the India Expo Mart. It was the live face to face  trade show for the printing industry after 20 months of the Covid-19 pandemic and its ensuing lockdowns. 

Kao Chimigraf received positive response at Media Expo

At the Kao stand, we met Namrata Sharma, responsible for business consulting in India, who told us about the company’s variety of inks used by the signage industry. One of the exhibitors Unique Sign Innovations is already a user of Kao inks for their their flatbed inkjet printers and was demonstrating these on its stand at the Media Expo.

Samples showed by Kao Chimigraf at the stand
Samples showed by Kao Chimigraf at the stand

Sharma explained, “This is the first time Kao Chimigraf, a sister company of Kao Corporation in Japan and Kao Collins in the US, is participating at the Media Expo for introducing its inks in the exhibition. The idea was to tell people that Kao inks are available in India and the manufacturers should buy these as our inks are accepted globally as being of excellent quality. Additionally these are manufactured by Kao Chimigraf from scratch and run will almost every inkjet head that is used in by the signage industry.”

“At this exhibition, we have received several queries and are pleasantly surprised to see that the industry’s visitors are showing keen interest in our inks and want to try them. It is good to see that Media Expo has done a great job in informing the signage printers and the advertising industry about this exhibition and inviting them to the show.”

Sharma concluded by saying, “The time are changing, and the growing industry is increasingly embracing manufacturing of wide format signage printers. They are trying to develop new kinds of printers for different segments and markets, so the printing industry is going to grow in these specialized sectors. And, the most surprising thing in this exhibition is that we have people from the label and packaging industry, this shows that inkjet is being promoted and there is lots of scope in the coming years. What we exactly need to do is to come together and work on improving the quality, developing the market, and supporting the Indian manufacturers for more production.” 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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