Kao Chimigraf’s first time participation at Media Expo

Inkjet and eco-solvent inks to support Indian manufacturers and printers

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Kao Chimigraf’s first participation at Media Expo
Business consultant India, Namrata Sharma's availability at Kao Chimigraf stand Photo IPP

Kao Chimigraf is a global Japanese company that has been active in the European and American inkjet market for more than 15 years. Showing interest in the Indian inkjet and signage market, Kao aims to be a responsive partner to the Indian customers’ requirements that understands the market’s needs and is willing to provide quality and robust inks with a reliable supply chain. In its first time participation at Media Expo in Greater Noida the company showcased its inkjet and EcoSolvent inks.

Media Expo, an international trade exhibition for indoor and outdoor advertising and signage solutions, took place from 18 to 20 November at the India Expo Mart. It was the live face to face  trade show for the printing industry after 20 months of the Covid-19 pandemic and its ensuing lockdowns. 

Kao Chimigraf received positive response at Media Expo

At the Kao stand, we met Namrata Sharma, responsible for business consulting in India, who told us about the company’s variety of inks used by the signage industry. One of the exhibitors Unique Sign Innovations is already a user of Kao inks for their their flatbed inkjet printers and was demonstrating these on its stand at the Media Expo.

Samples showed by Kao Chimigraf at the stand
Samples showed by Kao Chimigraf at the stand

Sharma explained, “This is the first time Kao Chimigraf, a sister company of Kao Corporation in Japan and Kao Collins in the US, is participating at the Media Expo for introducing its inks in the exhibition. The idea was to tell people that Kao inks are available in India and the manufacturers should buy these as our inks are accepted globally as being of excellent quality. Additionally these are manufactured by Kao Chimigraf from scratch and run will almost every inkjet head that is used in by the signage industry.”

“At this exhibition, we have received several queries and are pleasantly surprised to see that the industry’s visitors are showing keen interest in our inks and want to try them. It is good to see that Media Expo has done a great job in informing the signage printers and the advertising industry about this exhibition and inviting them to the show.”

Sharma concluded by saying, “The time are changing, and the growing industry is increasingly embracing manufacturing of wide format signage printers. They are trying to develop new kinds of printers for different segments and markets, so the printing industry is going to grow in these specialized sectors. And, the most surprising thing in this exhibition is that we have people from the label and packaging industry, this shows that inkjet is being promoted and there is lots of scope in the coming years. What we exactly need to do is to come together and work on improving the quality, developing the market, and supporting the Indian manufacturers for more production.” 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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