Kao Chimigraf is a global Japanese company that has been active in the European and American inkjet market for more than 15 years. Showing interest in the Indian inkjet and signage market, Kao aims to be a responsive partner to the Indian customers’ requirements that understands the market’s needs and is willing to provide quality and robust inks with a reliable supply chain. In its first time participation at Media Expo in Greater Noida the company showcased its inkjet and EcoSolvent inks.
Media Expo, an international trade exhibition for indoor and outdoor advertising and signage solutions, took place from 18 to 20 November at the India Expo Mart. It was the live face to face trade show for the printing industry after 20 months of the Covid-19 pandemic and its ensuing lockdowns.
Kao Chimigraf received positive response at Media Expo
At the Kao stand, we met Namrata Sharma, responsible for business consulting in India, who told us about the company’s variety of inks used by the signage industry. One of the exhibitors Unique Sign Innovations is already a user of Kao inks for their their flatbed inkjet printers and was demonstrating these on its stand at the Media Expo.
Sharma explained, “This is the first time Kao Chimigraf, a sister company of Kao Corporation in Japan and Kao Collins in the US, is participating at the Media Expo for introducing its inks in the exhibition. The idea was to tell people that Kao inks are available in India and the manufacturers should buy these as our inks are accepted globally as being of excellent quality. Additionally these are manufactured by Kao Chimigraf from scratch and run will almost every inkjet head that is used in by the signage industry.”
“At this exhibition, we have received several queries and are pleasantly surprised to see that the industry’s visitors are showing keen interest in our inks and want to try them. It is good to see that Media Expo has done a great job in informing the signage printers and the advertising industry about this exhibition and inviting them to the show.”
Sharma concluded by saying, “The time are changing, and the growing industry is increasingly embracing manufacturing of wide format signage printers. They are trying to develop new kinds of printers for different segments and markets, so the printing industry is going to grow in these specialized sectors. And, the most surprising thing in this exhibition is that we have people from the label and packaging industry, this shows that inkjet is being promoted and there is lots of scope in the coming years. What we exactly need to do is to come together and work on improving the quality, developing the market, and supporting the Indian manufacturers for more production.”