Colorjet’s Vulcan Prime UV RTR printer at Media Expo 2021

3E designed printers – economic, efficient and ecological

Smarth Bansal, general manager of Colorjet showcases its new launch Vulcan Prime at the companies stand at Media Expo in Greater Noida. photo IPP

Established in 1995, ColorJet is the Noida-based manufacturer of digital inkjet wide format signage printers and more recently, digital textile printers. Recognized by the government’s Department of Science and Technology, the company’s develop projects have brought many innovative printers to the market. Over the past 96 months, ColorJet has released 15 new products based on its 3E design philosophy – Economic, Efficient, and Ecological.

Indian Printer and Publisher met with Smarth Bansal, general manager of Colorjet, at Media Expo 2021 from 18 to 20 November in Greater Noida. We asked about the company’s experience at the exhibition, the first after the Covid-19 pandemic and about the technology-driven printers displayed at its stand.

Colorjet Stand at the Media Expo2021. photo IPP

Bansal said, “After the pandemic situation, we are very excited to be here at the exhibition. The visitor footfall is enormous, and we can find genuine buyers with a smiling face.” He showed us and spoke about the machines displayed, the Vulcan Prime 1.6 meter wide UV roll-to-roll printer and the SoniQ HQ Plus 3.2 meter wide ultra-high quality eco-solvent printer using the printhead of Konica Minolta and Ricoh.

Colorjet’s USP for digital printers

The USP of the Vulcan Prime and SoniQ HQ Plus printers is that they are dual-use devices for producing output for the signage and interior design industries. They can print at up to 2,400 dpi resolution with UV inks and curing to ensure immediate drying and snipping production time. Camouflage printing technology for next-generation signage was developed using a combination of ColorJet UV printing machines with advanced print head technology, UV curable inks, and a unique printer controller software.

The SoniQ HQ Plus eco-solvent printer is claimed by Colorjet to be an excellent blend for indoor and outdoor signage output solutions. It works at high speed of 915 square feet an hour and supports a 4-color CMYK option. It is also an excellent solution for a large variety of eco-solvent applications, including canvas, fabric, PVC banners, self-adhesive vinyl and window films.

As Colorjet has been in the wide format industry for the past 25 years and manufacturing digital printers for a long time, its machines are precision engineered and rugged so that they can last for ten years. With the used of color management the color output of the company’s printers has a large color gamut and generally shows good images with photo-realism. The company is planning to expand its range of printers for extending its applications and to build more printers with higher speeds and in a larger choice of sizes.

Bansal concluded our conversation by giving a message to the show visitors, “This is the right time for the industry to open up. As many changes have taken place due to the pandemic situation, the business owners are planning to be a part of the economic recovery by examining the technological advancements on show and to align their investments with future business prospects as the economy recovers.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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