Colorjet’s Vulcan Prime UV RTR printer at Media Expo 2021

3E designed printers – economic, efficient and ecological

Smarth Bansal, general manager of Colorjet showcases its new launch Vulcan Prime at the companies stand at Media Expo in Greater Noida. photo IPP

Established in 1995, ColorJet is the Noida-based manufacturer of digital inkjet wide format signage printers and more recently, digital textile printers. Recognized by the government’s Department of Science and Technology, the company’s develop projects have brought many innovative printers to the market. Over the past 96 months, ColorJet has released 15 new products based on its 3E design philosophy – Economic, Efficient, and Ecological.

Indian Printer and Publisher met with Smarth Bansal, general manager of Colorjet, at Media Expo 2021 from 18 to 20 November in Greater Noida. We asked about the company’s experience at the exhibition, the first after the Covid-19 pandemic and about the technology-driven printers displayed at its stand.

Colorjet Stand at the Media Expo2021. photo IPP

Bansal said, “After the pandemic situation, we are very excited to be here at the exhibition. The visitor footfall is enormous, and we can find genuine buyers with a smiling face.” He showed us and spoke about the machines displayed, the Vulcan Prime 1.6 meter wide UV roll-to-roll printer and the SoniQ HQ Plus 3.2 meter wide ultra-high quality eco-solvent printer using the printhead of Konica Minolta and Ricoh.

Colorjet’s USP for digital printers

The USP of the Vulcan Prime and SoniQ HQ Plus printers is that they are dual-use devices for producing output for the signage and interior design industries. They can print at up to 2,400 dpi resolution with UV inks and curing to ensure immediate drying and snipping production time. Camouflage printing technology for next-generation signage was developed using a combination of ColorJet UV printing machines with advanced print head technology, UV curable inks, and a unique printer controller software.

The SoniQ HQ Plus eco-solvent printer is claimed by Colorjet to be an excellent blend for indoor and outdoor signage output solutions. It works at high speed of 915 square feet an hour and supports a 4-color CMYK option. It is also an excellent solution for a large variety of eco-solvent applications, including canvas, fabric, PVC banners, self-adhesive vinyl and window films.

As Colorjet has been in the wide format industry for the past 25 years and manufacturing digital printers for a long time, its machines are precision engineered and rugged so that they can last for ten years. With the used of color management the color output of the company’s printers has a large color gamut and generally shows good images with photo-realism. The company is planning to expand its range of printers for extending its applications and to build more printers with higher speeds and in a larger choice of sizes.

Bansal concluded our conversation by giving a message to the show visitors, “This is the right time for the industry to open up. As many changes have taken place due to the pandemic situation, the business owners are planning to be a part of the economic recovery by examining the technological advancements on show and to align their investments with future business prospects as the economy recovers.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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