Roaring success for Mehta Cad Cam System at Media Expo 2021

Price competitive tech without compromising quality is the way forward

Shailesh Mehta, director, Mehta Cad Cam System showcases his Blaze UV RTR Printer at Media Expo 2021. photo IPP

Ahmedabad headquartered Mehta Cad Cam Systems, has since 1989, been a proponent of CNC, laser, and digital printing technologies. It manufactures and brings the newest equipment or technology from around the world to India and creates a wide range of applications, consumables, accessories, and linked technologies.

On the show floor at Media Expo 2021 at Greater Noida, Mehta Cad Cam System showcased its technology-driven machines for indoor and outdoor signage and digital printers. The stand was a hive of activity, with the whole crew on their toes, catering to guests who came to the podium to see the equipment on show. We saw live demonstrations of several types of machines, which attracted the industry visitors, while the stand added to get back to the business spirit and ambience of the Expo.

CNC machines, a CO2 laser machine, a fibre laser cutting machine and digital printers such as the Gen 5 UV RTR 1.8 meter wide printer with Konica 1024i 13 picoliter heads were shown. A UV flatbed printer with Kyocera print heads was shown and a 4×8-foot 300w C02 laser machine for cutting 40 mm acrylic was demonstrated among other Cadcam devices.

Raj Mehta (left) and Shailesh Mehta (right), director, standing at their stand at Media Expo.
photo IPP

Shailesh Mehta, director, Mehta Cad Cam System, and his son Raj Mehta spoke with Indian Printer and Publisher and expressed their views on the Media Expo, “The visitors’ footfalls were fine. People are gathering and attending the shows. As expected, the fear of Covid-19 is falling behind. Now visitors are coming to see the new machines for the market to carry on their business activities.”

At the Expo, Mehta Cad Cam highlighted its Blaze digital printer, a UV RTR printer with Konica 1024i 13 picoliters printheads. At the same time, Mehta’s super-launch was of another high speed and stable solvent ink printer using an advanced Seiko printhead of 1024 Mossel. The two sets of printheads in the solvent printer can produce around 1,100 square feet an hour. Fifteen of these devices have been installed to date. Mehta said the company has been working for 20 years in the industry, manufacturing machines, but started making digital printers only in the past four years.

Mehta price and quality war with China

“Make-in-India firms compete only with Chinese items. We also intend to lower the prices of CO2 Laser and CNC router equipment to compete with those imported from China, without losing quality. It is the only way we can assist Indian manufacturing in growing. We can simply limit our Chinese competitors by competing on price without compromising our product quality,” said Raj Mehta giving the new generation’s perspective on the current opportunity.

According to him, on the second day of the Media Expo, Mehta Cad Cam sold two of its machines at the show to a Kolkata printer. “We have maintained a rigorous commitment to providing immediate service assistance while also providing extensive training to our clients’ operational teams. We arrange spare parts on the spot to enable our customers to run their businesses smoothly and efficiently for years.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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