Media Expo at Greater Noida – 18 to 20 November 2021

Print industry exhibitions resume in the Delhi NCR

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Media Expo is ready to meet the printing and advertising industry at India Expo Center in Greater Noida
Media Expo is ready to meet the printing and advertising industry at India Expo Center in Greater Noida

Media Expo, India’s largest international trade exhibition of indoor and outdoor advertising and signage solutions, is back after Covid-19. Due to the pandemic, the exhibition dates changed with several postponements, and finally, it is happening again for the printing and advertising industry after a long wait.

The business platform aims to bring together some of the leading global brands and creative professionals to discover some of the path-breaking future technologies in indoor and outdoor advertising and signage solutions.

The Media Expo will take place between 18-20 November at the India Expo Center in Greater Noida. The event organizers say the event has always been a forerunner of the industry, providing impactful buyer-seller interaction and networking combined with great insights about new trends in the industry and new product launches.

The trade show, as it resumes, claims to be the number-one international industry event for the printing and advertising industry. In 2019, Media Expo had a record number of over 17,711 trade visitors and 220 exhibitors from across the globe. This time, the show is expected to be slightly lighter with fewer exhibitors and fewer visitor footfalls as many are still avoiding such events and gatherings.

However, the recent IndiaCorr Expo at Greater Noida in the beginning of November received a higher than expected footfall from around the country. There is great enthusiasm for the industry to return to live events and network, but there is also an element of caution in trying to avoid a resurgence of the pandemic. 

To know more about this exhibition, Indian Printer Publisher called a few exhibitors like ColorJet, Monotech Systems, Kao Chimigraf and asked them about their displays at the event and their expectations. 

ColorJet – Hall 14-15 Stand C01

While speaking with ColorJet, our team came to know that this time it will be unveiling sustainable printing solutions at Media Expo, which are its Vulcan prime-1.6 meter UV Roll to Roll and SoniQ HQ Plus 3.2 meter ultra-high-quality eco-solvent printer.

Apart from this, it is also showcasing the Polo Turbo, a high-speed industrial grade 3.2 meter wide solvent printer with a maximum production speed of up to 2818 square feet an hour, and the Verve LED UV Flatbed Printer, which enables high-quality direct printing on almost any kind of rigid surface, including wood, glass, leather, and ceramic tiles.

ColorJet will be present at Hall 14-15, Stand C01. ColorJet has always actively participated in this trade show, and this time also they are very excited about it.

Monotech Systems Stand J11

Monotech Systems will be available at Stand J11 and will show its Pixeljet Ultron, UV Hybrid printer, and Pixeljet miniRTR, 6-feet wide UV LED Roll-to-Roll printer. Monotech Systems this year will focus on future technologies, innovation and green printing during the Media Expo, 2021.

“Investing in future technologies to meet the consumer needs of today and tomorrow, this has been our motto for the past few years. After nearly one and a half years, we will be meeting with our customers in a physical event. We are both excited and ready to greet the customers as we have a lot to showcase to our customers,” says Manoj Garg, general manager at wide format graphics, Monotech Systems. 

Kao Chimigraf to show its products at Media Expo on Stand H01

At Media Expo, Kao Chimigraf is also exhibiting and will be showing its Inkjet inks and EcoSolvent inks at booth H-01. Kao Chimigraf is basically a sister company of Kao Corporation in Japan and Kao Collins in the US, which is enthusiastic about displaying its inks at the exhibition to visitors from the signage industry.

Marc Granero, Kao’s inkjet sales manager, quoted, “The Indian market has one of the fast-growing companies and it is one of the key markets in the future for the Indian industry. So, we wanted to be there. We also want to provide the customers with the most upcoming technology that we have right now in our hands, and we want Indian customers to enjoy these high-quality products.”

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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