Mimaki launches new website with focus on endless application possibilities

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Mimaki
Mimaki announced the launch of a brand new Mimaki-Europe website

Mimaki has announced the launch of a brand-new Mimaki Europe website. The new site is designed to provide visitors with a more interactive and intuitive user experience, inspiring them with the endless application possibilities enabled by Mimaki’s broad array of digital printing and cutting solutions.

“Websites should never be static; they need to be frequently refreshed,” according to this web design company. “With the launch of this totally redesigned site, Mimaki Europe has taken this to heart by researching the most current and effective web design trends, gathering visitor feedback and more to create what we believe will be a highly inspirational experience for visitors. Not only will visitors have faster and easier access to information about Mimaki solutions, they will also be inspired by a very wide range of applications to take their own businesses to new levels of profitability and competitiveness. On top of that, we will feature more educational material, informative blogs, and customer stories for a truly quality experience. We are also pleased to unveil a fresh corporate look with the launch of our new website.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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