Mimaki launches new website with focus on endless application possibilities

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Mimaki
Mimaki announced the launch of a brand new Mimaki-Europe website

Mimaki has announced the launch of a brand-new Mimaki Europe website. The new site is designed to provide visitors with a more interactive and intuitive user experience, inspiring them with the endless application possibilities enabled by Mimaki’s broad array of digital printing and cutting solutions.

“Websites should never be static; they need to be frequently refreshed,” according to this web design company. “With the launch of this totally redesigned site, Mimaki Europe has taken this to heart by researching the most current and effective web design trends, gathering visitor feedback and more to create what we believe will be a highly inspirational experience for visitors. Not only will visitors have faster and easier access to information about Mimaki solutions, they will also be inspired by a very wide range of applications to take their own businesses to new levels of profitability and competitiveness. On top of that, we will feature more educational material, informative blogs, and customer stories for a truly quality experience. We are also pleased to unveil a fresh corporate look with the launch of our new website.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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