Arrow Digital at the Media Expo 2021in Greater Noida

The versatile EFI Pro 16H hybrid inkjet printer is demonstrated

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Arrow Digital
Prakash Chopra, senior vice-president at Arrow Digital standing at company's stall at Media Expo 2021. Photo IPP

Founded several decades ago, Arrow Digital has maintained its clear objective of bringing the most innovative inkjet printing to a variety of new segments as they evolve to digital printing. One result of its persistence in trying to remain at the leading edge is that the company has emerged as the leading distributor for some of the global brands encompassing a range of technologies, substrates and application segments from signage, to textile and 3D printing.

Arrow Digital represents EFI Vutek, Kornit Digital, Kongsberg, Gerber, Fotoba, Fletcher, Massivit3D, Kerajet, and many more. The company has a state-of-the-art demo centre in Ahmedabad, Gujarat, which accepts all branded printers and is mainly used for one-on-one client demos and hands-on lab activities.

At the recently concluded Media Expo 2021Indian Printer and Publisher met with Prakash Chopra, senior vice-president of Sales at Arrow Digital. Sharing his experience at the show, after the long gap of the pandemic, he said, “It is a bit of a mixed experience. We were a bit apprehensive and thought visitors, our customers and potential customers would not come, but we observed the rise in footfalls as the exhibition progressed. It is taking place in the era of Covid-19, where all are still fearful but we are happy to see the visitors coming in large numbers.”

Arrow Digital’s show galore

Arrow unveiled the EFI PRO 16H at the show, a-5-foot wide-format hybrid inkjet printer with the capacity to print at a speed of 1,000 square feet an hour. The printer is claimed to maximize the market opportunity for UV curable printing on roll-to-roll and rigid substrates. Chopra explained the large variety of outputs from the printer including long term outdoor graphics, retail and trade show graphics, backlit displays and photographic reproduction.

The product’s versatility means it can print on substrate rolls up to 64-inches wide and print on board up to two inches thick and of sizes as large as five feet by ten feet. The six-channel printers have CMYK plus two white channel print heads that are able to print at speeds up to 311 square feet an hour.

“The printing industry is booming, and the printing fraternity is coming back on track. Our company is getting orders from customers, with two orders already booked at the show and we are hoping for more customers to place their orders at the show, Chopra optimistically concluded.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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