Arrow Digital at the Media Expo 2021in Greater Noida

The versatile EFI Pro 16H hybrid inkjet printer is demonstrated

Arrow Digital
Prakash Chopra, senior vice-president at Arrow Digital standing at company's stall at Media Expo 2021. Photo IPP

Founded several decades ago, Arrow Digital has maintained its clear objective of bringing the most innovative inkjet printing to a variety of new segments as they evolve to digital printing. One result of its persistence in trying to remain at the leading edge is that the company has emerged as the leading distributor for some of the global brands encompassing a range of technologies, substrates and application segments from signage, to textile and 3D printing.

Arrow Digital represents EFI Vutek, Kornit Digital, Kongsberg, Gerber, Fotoba, Fletcher, Massivit3D, Kerajet, and many more. The company has a state-of-the-art demo centre in Ahmedabad, Gujarat, which accepts all branded printers and is mainly used for one-on-one client demos and hands-on lab activities.

At the recently concluded Media Expo 2021Indian Printer and Publisher met with Prakash Chopra, senior vice-president of Sales at Arrow Digital. Sharing his experience at the show, after the long gap of the pandemic, he said, “It is a bit of a mixed experience. We were a bit apprehensive and thought visitors, our customers and potential customers would not come, but we observed the rise in footfalls as the exhibition progressed. It is taking place in the era of Covid-19, where all are still fearful but we are happy to see the visitors coming in large numbers.”

Arrow Digital’s show galore

Arrow unveiled the EFI PRO 16H at the show, a-5-foot wide-format hybrid inkjet printer with the capacity to print at a speed of 1,000 square feet an hour. The printer is claimed to maximize the market opportunity for UV curable printing on roll-to-roll and rigid substrates. Chopra explained the large variety of outputs from the printer including long term outdoor graphics, retail and trade show graphics, backlit displays and photographic reproduction.

The product’s versatility means it can print on substrate rolls up to 64-inches wide and print on board up to two inches thick and of sizes as large as five feet by ten feet. The six-channel printers have CMYK plus two white channel print heads that are able to print at speeds up to 311 square feet an hour.

“The printing industry is booming, and the printing fraternity is coming back on track. Our company is getting orders from customers, with two orders already booked at the show and we are hoping for more customers to place their orders at the show, Chopra optimistically concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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