Linear motion with maglev technology at Media Expo

The exhibition as a positive indicator for Unique Sign Innovations

Media Expo 2021
Mohammed Ali, managing director, Unique Sign Innovations standing in front of his stand at Media Expo 2021.

Media Expo 2021 has returned to the physical format of trade shows after a lengthy hiatus, and what a welcome return it was! Exhibitors and visitors alike are having a great time finding, networking, and perusing the high-quality and most up-to-date products and services. The Indian Printer and Publisher team also attended the trade exhibition and attempted to contact exhibitors and guests to gather information for readers who could not participate or wished to learn more about the event, held after a two-year interval.

We stopped by the Unique Sign Innovations display on the second day of the event and spoke with Mohammed Ali, the company’s managing director. The director was delighted to see Indian Printer and Publisher at their booth and made time for our group.

Unique Sign Innovations presenting fifth time at the exhibition

Unique Sign Innovations told Indian Printer and Publisher that they had attended four times before. “We are attending Media Expo 2021 for the fifth time, and the functionality of the show has changed significantly. Although there is less turnout than the previous expo, the fact that people are now coming and participating in the exhibitions is a positive indicator for us,” Ali shared.

Unique Sign Innovations showcases Yaselan Digital Printer with Ricoh Gen-six printhead at Media Expo
Unique Sign Innovations showcases Yaselan Digital Printer with Ricoh Gen-six printhead at Media Expo

Since 2012 Unique Sign Innovations has been an exclusive distributor of Yaselan digital printers. It also deals in Inkjet digital printing machines, UV Printers, Solvent and eco-solvent inks, sublimation printers, hot and cold laminators, laser and CNC routers, UV inks, and spare parts. The show displayed a Yaslen Digital Printer with Ricoh Gen-six printhead powered by Kao Chimigraf.

Door by Yaselan UV flatbed Digital Printer
Showcased printed Door by Yaselan UV flatbed Digital Printer

It can print on different surfaces of material – wood door, PVC sheets, acrylic sheets, glass decor, almirah decor and many types of other UV products.According to Ali, the USP of the Yaselan printer is ‘linear motion’ with maglev technology (run machine on magnets) while other devices run on the regular motion. This printer can give a speed of up to 300 sq/feet per hour with a minimum of two print heads.

On Covid-19, he also commented that nobody wants to install a machine, but as the pandemic situation decreases, people come out of the shell and engage with business again. “We can see exhibitors and visitors who came across the states of India to participate in this Media Expo 2021 and showcase the different and new launches of technology-driven machines for the customers,” he said. Unique Sign Innovations has numerous expansion plans in the pipeline. The company is set to launch a new digital printer, namely the Yaselan Ricoh Gen-six with Konica printhead – Binary Star DA-3200 double-sided asynchronous UV printer, which specially works for the textile and home decor industry segments.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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