Linear motion with maglev technology at Media Expo

The exhibition as a positive indicator for Unique Sign Innovations

Media Expo 2021
Mohammed Ali, managing director, Unique Sign Innovations standing in front of his stand at Media Expo 2021.

Media Expo 2021 has returned to the physical format of trade shows after a lengthy hiatus, and what a welcome return it was! Exhibitors and visitors alike are having a great time finding, networking, and perusing the high-quality and most up-to-date products and services. The Indian Printer and Publisher team also attended the trade exhibition and attempted to contact exhibitors and guests to gather information for readers who could not participate or wished to learn more about the event, held after a two-year interval.

We stopped by the Unique Sign Innovations display on the second day of the event and spoke with Mohammed Ali, the company’s managing director. The director was delighted to see Indian Printer and Publisher at their booth and made time for our group.

Unique Sign Innovations presenting fifth time at the exhibition

Unique Sign Innovations told Indian Printer and Publisher that they had attended four times before. “We are attending Media Expo 2021 for the fifth time, and the functionality of the show has changed significantly. Although there is less turnout than the previous expo, the fact that people are now coming and participating in the exhibitions is a positive indicator for us,” Ali shared.

Unique Sign Innovations showcases Yaselan Digital Printer with Ricoh Gen-six printhead at Media Expo
Unique Sign Innovations showcases Yaselan Digital Printer with Ricoh Gen-six printhead at Media Expo

Since 2012 Unique Sign Innovations has been an exclusive distributor of Yaselan digital printers. It also deals in Inkjet digital printing machines, UV Printers, Solvent and eco-solvent inks, sublimation printers, hot and cold laminators, laser and CNC routers, UV inks, and spare parts. The show displayed a Yaslen Digital Printer with Ricoh Gen-six printhead powered by Kao Chimigraf.

Door by Yaselan UV flatbed Digital Printer
Showcased printed Door by Yaselan UV flatbed Digital Printer

It can print on different surfaces of material – wood door, PVC sheets, acrylic sheets, glass decor, almirah decor and many types of other UV products.According to Ali, the USP of the Yaselan printer is ‘linear motion’ with maglev technology (run machine on magnets) while other devices run on the regular motion. This printer can give a speed of up to 300 sq/feet per hour with a minimum of two print heads.

On Covid-19, he also commented that nobody wants to install a machine, but as the pandemic situation decreases, people come out of the shell and engage with business again. “We can see exhibitors and visitors who came across the states of India to participate in this Media Expo 2021 and showcase the different and new launches of technology-driven machines for the customers,” he said. Unique Sign Innovations has numerous expansion plans in the pipeline. The company is set to launch a new digital printer, namely the Yaselan Ricoh Gen-six with Konica printhead – Binary Star DA-3200 double-sided asynchronous UV printer, which specially works for the textile and home decor industry segments.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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