Color-Logic certifies Fujifilm Business Innovation Australia

Fujifilm to show Color-Logic samples at PacPrint Show 2022

Color-Logic certifies Fujifilm Business Innovation Australia
Fujifilm Revoria Press PC1120 Photo credit: Fujifilm

Color-Logic has certified Fujifilm Business Innovation Australia as the first Color-Logic demonstration center in Australia. Commenting on the certification, Mark Geeves, the company’s director of sales and marketing, said, “Color-Logic has worked with Fujifilm Business Innovation Australia for several years to ensure the successful integration of its metallics process on Fujifilm printing devices. Recently, the Fujifilm Business Innovation Australia epicenter supplied samples off their Revoria Press PC1120 printed on metallic stock with white dry ink that was spectacular, regarding print quality and the ability to reproduce the embellishments and metallic colors.”

Geeves continued, “It is always a pleasure to partner with the Fujifilm Business Innovation Australia epicenter since personnel there are keen to do testing and supply information to assist Australian clients who own or are considering Color-Logic and the Touch7 system. We are looking forward to continuing our work with Fujifilm Business Innovation Australia, which will show our samples at the upcoming tradeshow PacPrint Show 2022, taking place in Melbourne, Australia, from 28 June to 1 July 2022.”

Color-Logic using Revoria Press PC1120 press’s printing effects

“Using the extended color capabilities of the Revoria Press PC1120 press with Color-Logic has allowed us to create some extraordinary and unique print effects, which offers fantastic value for our customers looking to open the door to new opportunities and revenue streams,” said Chris Lynch, general manager of Graphic Communication Services at Fujifilm Business Innovation Australia.

Color-Logic develops color communication systems and software tool sets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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