Color-Logic certifies Fujifilm Business Innovation Australia

Fujifilm to show Color-Logic samples at PacPrint Show 2022

Color-Logic certifies Fujifilm Business Innovation Australia
Fujifilm Revoria Press PC1120 Photo credit: Fujifilm

Color-Logic has certified Fujifilm Business Innovation Australia as the first Color-Logic demonstration center in Australia. Commenting on the certification, Mark Geeves, the company’s director of sales and marketing, said, “Color-Logic has worked with Fujifilm Business Innovation Australia for several years to ensure the successful integration of its metallics process on Fujifilm printing devices. Recently, the Fujifilm Business Innovation Australia epicenter supplied samples off their Revoria Press PC1120 printed on metallic stock with white dry ink that was spectacular, regarding print quality and the ability to reproduce the embellishments and metallic colors.”

Geeves continued, “It is always a pleasure to partner with the Fujifilm Business Innovation Australia epicenter since personnel there are keen to do testing and supply information to assist Australian clients who own or are considering Color-Logic and the Touch7 system. We are looking forward to continuing our work with Fujifilm Business Innovation Australia, which will show our samples at the upcoming tradeshow PacPrint Show 2022, taking place in Melbourne, Australia, from 28 June to 1 July 2022.”

Color-Logic using Revoria Press PC1120 press’s printing effects

“Using the extended color capabilities of the Revoria Press PC1120 press with Color-Logic has allowed us to create some extraordinary and unique print effects, which offers fantastic value for our customers looking to open the door to new opportunities and revenue streams,” said Chris Lynch, general manager of Graphic Communication Services at Fujifilm Business Innovation Australia.

Color-Logic develops color communication systems and software tool sets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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