Fujifilm announces agreement with Color-Logic

Fujifilm to sell Color-Logic software for printed metallics

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Fujifilm
Fujifilm recently announced an agreement with Color-Logic to sell its solution for producing metallic effects, using either digital toner or analog printing processes.

On 25 May 2022, Fujifilm announced an agreement with Color-Logic to sell its solution for producing metallic effects, using either digital toner or analog printing processes. Whether using silver ink or toner on a white substrate, or printing with white ink or toner on a metallic substrate, the Color-Logic System is the world’s first color communication system that takes into account the printing device, inks, press profile, and coatings unique to the printer. At the same time, it also provides designers, brands, printers, and convertors with an accurate color communication and print embellishment system to work from. 

The agreement follows the certification of the new Fujifilm Revoria Press PC1120 for the printing of Color-Logic metallic colors and embellishments. Fujifilm’s Revoria Press PC1120 is fully certified to print using the Color-Logic system for metallic colors and embellishments, whether using silver ink with CMYK on paper; or white ink with CMYK on metallic stock.

Richard Ainge, Color-Logic CTO and a founder of the company said, “The color gamut and print quality of the press was excellent. Color-Logic is delighted to partner with Fujifilm to bring print embellishment to its clients.” 

Fujifilm will also be making the Color-Logic system available with other Fujifilm print and packaging technologies – both analog and digital. Manuel Schrutt, head of Packaging, Fujifilm EMEA comments, “Fujifilm offset, flexo, and digital technologies already enable customers to print a wide range of striking metallic effects – either through the use of metallic inks or by using white inks on metallic substrates. But with the Color-Logic System, customers can now also create a pre-defined palette of metallic colors that can be installed into Adobe design apps. They then have the ability to print these palettes as color charts or swatch books, on their own press, to then give to their clients. This enables a 100% reliable color communication system for metallics which runs from the design stage of the process through to the printing itself.

“We’re delighted to be working with the clear technology leader in this field and providing out customers with yet more flexibility and opportunity.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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