Fujifilm announces agreement with Color-Logic

Fujifilm to sell Color-Logic software for printed metallics

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Fujifilm
Fujifilm recently announced an agreement with Color-Logic to sell its solution for producing metallic effects, using either digital toner or analog printing processes.

On 25 May 2022, Fujifilm announced an agreement with Color-Logic to sell its solution for producing metallic effects, using either digital toner or analog printing processes. Whether using silver ink or toner on a white substrate, or printing with white ink or toner on a metallic substrate, the Color-Logic System is the world’s first color communication system that takes into account the printing device, inks, press profile, and coatings unique to the printer. At the same time, it also provides designers, brands, printers, and convertors with an accurate color communication and print embellishment system to work from. 

The agreement follows the certification of the new Fujifilm Revoria Press PC1120 for the printing of Color-Logic metallic colors and embellishments. Fujifilm’s Revoria Press PC1120 is fully certified to print using the Color-Logic system for metallic colors and embellishments, whether using silver ink with CMYK on paper; or white ink with CMYK on metallic stock.

Richard Ainge, Color-Logic CTO and a founder of the company said, “The color gamut and print quality of the press was excellent. Color-Logic is delighted to partner with Fujifilm to bring print embellishment to its clients.” 

Fujifilm will also be making the Color-Logic system available with other Fujifilm print and packaging technologies – both analog and digital. Manuel Schrutt, head of Packaging, Fujifilm EMEA comments, “Fujifilm offset, flexo, and digital technologies already enable customers to print a wide range of striking metallic effects – either through the use of metallic inks or by using white inks on metallic substrates. But with the Color-Logic System, customers can now also create a pre-defined palette of metallic colors that can be installed into Adobe design apps. They then have the ability to print these palettes as color charts or swatch books, on their own press, to then give to their clients. This enables a 100% reliable color communication system for metallics which runs from the design stage of the process through to the printing itself.

“We’re delighted to be working with the clear technology leader in this field and providing out customers with yet more flexibility and opportunity.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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