Color-Logic explains how to produce sparkling metallics

It has access to the entire world of metallic printing

Color-Logic security effect
Color-Logic security effect

Smart graphic designers and prepress personnel already know that Color-Logic offers hundreds of videos detailing how to produce sparkling metallics effortlessly. But licensed Color-Logic printers and their customers find much more detailed instruction in the Color-Logic Smart Centre. These ‘insiders’ have access to the entire world of metallic printing, including how to manipulate metallic files in widely available software like Adobe Creative Cloud, HP Mosaic, and XMPie and how to add Color-Logic Security-FX techniques into images and files. 

Color-Logic provides designers with a level of metallics simplification

Discussing the enhanced instruction available, the company’s director of Sales and Marketing, Mark Geeves, said, “Color-Logic has taken the mystery out of metallics. Access to the tips and tricks section of the Color-Logic Smart Centre provides designers with another level of metallics simplification, including incorporating metallic designs in individually personalized files and using metallics in the latest digital, conventional, and hybrid presses. In addition, the many Color-Logic videos and instruction sets available have been fully vetted by our chief technical officer and co-founder, Richard Ainge, a widely recognized authority in metallic design and printing.”

Color-Logic develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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