Color-Logic explains how to produce sparkling metallics

It has access to the entire world of metallic printing

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Color-Logic security effect
Color-Logic security effect

Smart graphic designers and prepress personnel already know that Color-Logic offers hundreds of videos detailing how to produce sparkling metallics effortlessly. But licensed Color-Logic printers and their customers find much more detailed instruction in the Color-Logic Smart Centre. These ‘insiders’ have access to the entire world of metallic printing, including how to manipulate metallic files in widely available software like Adobe Creative Cloud, HP Mosaic, and XMPie and how to add Color-Logic Security-FX techniques into images and files. 

Color-Logic provides designers with a level of metallics simplification

Discussing the enhanced instruction available, the company’s director of Sales and Marketing, Mark Geeves, said, “Color-Logic has taken the mystery out of metallics. Access to the tips and tricks section of the Color-Logic Smart Centre provides designers with another level of metallics simplification, including incorporating metallic designs in individually personalized files and using metallics in the latest digital, conventional, and hybrid presses. In addition, the many Color-Logic videos and instruction sets available have been fully vetted by our chief technical officer and co-founder, Richard Ainge, a widely recognized authority in metallic design and printing.”

Color-Logic develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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