Color-Logic certifies two new HP Latex printers

HP Latex 700 W & 800 W printers produce outstanding Color-Logic certification test sheets

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HP Latex Printer

In mid-March 2021, Color-Logic announced its certification of two new Latex printers being offered by HP. Commenting on the certification, Mark Geeves, the company’s director of Sales and Marketing, said, “The HP Latex 700 W and 800 W–two machines with the white ink necessary for producing Color-Logic metallics–provide a ready solution for customers interested in using metallic substrates on the latest, a printer with water-based ink available.”

Geeves continues, “The HP Latex 700 W and 800 W printers produced outstanding Color-Logic certification test sheets, and are appropriate for label and package proofing, as well as short-run production of these items, signage, and point-of-sale materials. The white ink available on these new machines when using metallic substrate enables users to create incredible embellishments particularly appropriate for higher margin and higher-value applications. Unlike most prints, that produced with the combination of Color-Logic and HP White Latex inks is truly unforgettable.”

Color-Logic is the one that develops color communication systems and software toolsets for several special effect printing applications. It provides its printing solutions to the brand owners, product managers, corporations, and their advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results.

Color-Logic decorative effects utilize workflows of printers and designers, yielding dynamic results without using special equipment. It supports the value of print and works with designers and printers to enhance their printed media.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

 

 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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