Color-Logic Pattern-FX new release for designers

New release adds 30,000+ options to metallic colors

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Color-Logic
An example from Color-Logic Pattern-FX Image Color-Logic

At the beginning of March 2021, Volume 5 of the Color-Logic Pattern-FX Illustrator palette is available for purchase by licensed Color-Logic printers and graphic designers. Discussing the new release, Richard Ainge, Color-Logic CTO and co-founder, commented, “Volume 5 of our Pattern-FX suite is complete with 20 seamless patterns, each with six prebuilt embellishments. When used with any of the 250 Color-Logic metallic colors, that means licensed Color-Logic graphic designers and printers can offer clients 30,000 different options for print embellishments. And, since Pattern-FX patterns are seamless and may be gradated within each Color-Logic metallic color, the options are literally infinite.”

All print starts with design

Ainge continues, “In today’s conventional and digital print markets, print embellishment is very popular. The market response to Pattern-FX volumes 1 through 4 has been incredible. The speed and predictability of the Color-Logic patterns provide prepress personnel and graphic designers with a huge benefit, particularly for digital print, where time-to-market is often critical. At Color-Logic, we believe that all print starts with design, and empowering designers with software tools and education provides them with a distinct competitive edge.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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