Innovation Trail puts Gulf Print & Pack 2019 on track for success

Gulf Print & Pack, 15-18 April, WTC Dubai

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With only two weeks until the MENA region’s leading trade show for the commercial and package printing sector opens its doors in Dubai once more, the excitement is building as final preparations take shape for the many innovations on display.

Gulf Print & Pack 2019 returns to World Trade Centre from 15-18 April, boasting more live demonstrations of machinery and technology to potential buyers than in previous editions, with the introduction of a brand new Innovation Trail led by leading manufacturers. Visitors will be able to experience live demonstrations over the entire four days of the show.

Canon, HP, Konica Minolta, Phoenix Technologies, Ricoh and Xerox are among the exhibitors taking part. Technology being showcased includes a central reprographic department from Canon, designed to present an entire printing solution in one place; two hardware solutions from HP; workflow and color management software from Xerox, including its Iridesse Production Press; and digital printing solutions from Konica Minolta including the MGI JETVarnish 3DS machine and AccurioLabel 190 label printer. The show is the only platform in the region that brings all these leading manufacturers and more together under one roof.

Lisa Milburn, managing director, Gulf Print & Pack 2019said, “Innovation is the golden thread running through this year’s show, and we are delighted to be able to offer even more live technology demonstrations for potential print buyers than before, and build real momentum in the industry. This, coupled with the fact that around half of exhibitors are coming from outside the MENA region, is proof that it continues to be an essential destination for the commercial printing industry to invest in. We are looking forward to meeting with exhibitors and visitors at Gulf Print & Pack 2019 in April.”

Explaining their decision to participate in the Innovation Trail, Chris Lynch, head of MEA Production at Xerox said, “We believe the Middle East plays a significant role when it comes to digital transformation and developing innovating technologies. Being part of the Innovation Trail will allow us to showcase the latest digital solutions and services which help add value to print, reduce costs, improve productivity or automate many of the processes involved in print operations. This is a great way to connect further with the market and to have open and honest conversations with customers about how suppliers can help overcome their challenges, and provide new and innovative solutions to help grow their businesses.”

Mark Ward, large format manager for Middle East and Saudi Arabia, HP Inc. added, “The show gives us a welcome opportunity to open a dialog with customers from across the region and to get a better understanding of their specific needs, while demonstrating our existing solutions that best fit their needs.”

Shadi Bakhour, B2B Business Unit director, Canon Middle East said, “The objective of this display is to educate customers about the value of having a complete printing solution at the organization. We hope that by walking through the process, customers will be encouraged to take strides towards unlocking their full printing potential.”

Also being introduced at the show is a new Print Décor Lounge area, where visitors will be able to experience the diverse possibilities of printing. Everything will be printed, from textiles, furniture, wallpaper, to non-slip flooring using technology such as web-to-print. Exhibitors taking part include NDigitech, who will be showcasing their innovative Dubaiprint.com e-commerce printing platform, Multisystem Technology and Heliozid.

Displaying the newest in multi-substrate presses, wide and narrow format digital presses, laser die-cutting, smart labels/packaging, and software, Gulf Print & Pack 2019 is aimed at printers, service providers, brand owners and designers.

To see the full Innovation Trail live schedule, visit www.gulfprintpack.com/innovation-trail.

Entry to the exhibition is free, but visitors need to pre-register at www.gulfprintpack.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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