Media Expo 2022 to take place in Greater Noida from 1 September

To reflect changing trends and technologies in physical advertising space

Around 120 companies will participate in Media Expo 2022 at India Expo Mart, Greater Noida.
Around 120 companies will participate in Media Expo 2022 at India Expo Mart, Greater Noida.

After a successful exhibition in Mumbai, Media Expo is ready for its 49th edition at India Expo Mart, Greater Noida, from 1 to 3 September 2022. 

The trade fair, which has confirmed the participation of 120 companies, aims to display evolving advertising trends and technologies in signage, indoor, and OOH advertising segments for the advertising fraternity.

Bringing cutting-edge advertising tools and technologies all under one roof, the trade fair will showcase products such as Arrow, BriteJet, ColorJet, CoSign, Epson, Kao, Metamark, Mimaki, Negi Sign Systems, Olive Premium, Plasto India, Skytek India, Sun Sign, Super US, and Virgo ACP.

Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, said, “The success of our recently held Media Expo Mumbai was an optimistic sign. It signaled gravitation towards emerging trends and technologies in the Indian advertising space. Heading for our second edition this year, we are positive that the industry gathering in New Delhi will prove highly fruitful in meeting the ever-evolving industrial demands and fostering meaningful business interactions.”

Complementing ubiquitous digital ad platforms, the physical advertising space is an unparalleled channel for brands to draw in their audience. With the ongoing development and upgradation of metro stations and airports, the exposure of signage and OOH advertising will become much more prevalent within this decade.

Through its three-day proceeding, Media Expo New Delhi 2022 aims to serve as a high-value sourcing and networking platform for the Indian advertising fraternity.

Click here to register for Media Expo New Delhi 2022 and get updates on the exhibition and the exhibitors by visiting our Stand G49 in Hall 11.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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