Media Expo 2022 to take place in Greater Noida from 1 September

To reflect changing trends and technologies in physical advertising space

Around 120 companies will participate in Media Expo 2022 at India Expo Mart, Greater Noida.
Around 120 companies will participate in Media Expo 2022 at India Expo Mart, Greater Noida.

After a successful exhibition in Mumbai, Media Expo is ready for its 49th edition at India Expo Mart, Greater Noida, from 1 to 3 September 2022. 

The trade fair, which has confirmed the participation of 120 companies, aims to display evolving advertising trends and technologies in signage, indoor, and OOH advertising segments for the advertising fraternity.

Bringing cutting-edge advertising tools and technologies all under one roof, the trade fair will showcase products such as Arrow, BriteJet, ColorJet, CoSign, Epson, Kao, Metamark, Mimaki, Negi Sign Systems, Olive Premium, Plasto India, Skytek India, Sun Sign, Super US, and Virgo ACP.

Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings, said, “The success of our recently held Media Expo Mumbai was an optimistic sign. It signaled gravitation towards emerging trends and technologies in the Indian advertising space. Heading for our second edition this year, we are positive that the industry gathering in New Delhi will prove highly fruitful in meeting the ever-evolving industrial demands and fostering meaningful business interactions.”

Complementing ubiquitous digital ad platforms, the physical advertising space is an unparalleled channel for brands to draw in their audience. With the ongoing development and upgradation of metro stations and airports, the exposure of signage and OOH advertising will become much more prevalent within this decade.

Through its three-day proceeding, Media Expo New Delhi 2022 aims to serve as a high-value sourcing and networking platform for the Indian advertising fraternity.

Click here to register for Media Expo New Delhi 2022 and get updates on the exhibition and the exhibitors by visiting our Stand G49 in Hall 11.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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