Santosh Nair’s Skytek Technologies in Bangalore

It aims to be the most trusted brand in large format printing space

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Chetan Singhwi, director of RM Enterprises, dealer for Skytek Technolgies (Left) and Joesph, director of Ad India Proprietor (Right) standing with TheBigPrinter UV Flatbed press
Chetan Singhwi, director of RM Enterprises, dealer for Skytek Technolgies (Left) and Joesph, director of Ad India Proprietor (Right) standing with TheBigPrinter UV Flatbed press Photo credit: Ad India

Bangalore-based  Skytek Technologies started its operations in 2018 with a specialty in the digital printing machines manufacturing industry. It was founded by Sidiq Basha, who has been in the printing industry for two decades. The company came into existence with an intent to provide a quality product line, which would be diverse as well in terms of offerings, and include quality large format printing products, premium consumables and exclusive programmable signages.

Skytek Technologies has meticulously chosen product lines to fill the gap between customer expectations and offer products at reasonable prices. It aims to become one of the most trusted brands in the large format printing space soon, which would be recognized as a value-driven brand. The company has tied up with Toyo Inks, Japan, so the company’s inks are eco-friendly pigment-based inks. It has also launched the ‘Skytek BP Series Inks’, which are ROHS certified and meet all the necessary compliance in solvent, eco-solvent and UV space. 

Skytek has established various commercial products like UV roll-to-roll printers, UV flatbed printers (large and small size), textile sublimation printers, and direct textile printers. On the supplies front, Skytek has Toyo Inks for the ink and The BigPrinter Group for the hardware part, which has helped the company sell and install many machines in the southern part of India. Furthermore, the company has also developed its own Skytek brand of machines, due to which they were able to install over 20 machines during the pandemic.  

 

Skytek Technologies believes in providing high-quality products

Santosh Nair, group director and chief executive officer at Skytek Technologies
Santosh Nair, group director and chief executive officer at Skytek Technologies

Santosh Nair, group director and chief executive officer at Skytek Technologies, stated, “During the pandemic, we stayed afloat and used this time to relook at our strategy moving forward. We had constant discussions with our principals regarding the approach in the Indian market, which products to focus on, and what value proposition we need to add to our artillery. However, post the pandemic, we believe the demand for smart printing machines has been rising every day. Our customers have been thoroughly evaluating our product line, which is heavier on value-driven features, and in the process, we have been able to create a niche for our product line with these esteemed sets of customers.”

“We are a set of professionals who have come together to provide value to an end customer who, at this stage, is just going with the flow, just to realize in the future that has either over-invested or under-invested. Our equipment is well thought through and has been designed based on suggestions by renowned printers and pain points, which helped us design a complete package devoid of the current pain points and investment into the future.”

“Eventually, print pages would come back and have greater traction across the segment, as the print remains one of the most recalled value propositions for a brand, whether indoor or outdoor. While digital signages are making a great impact in the retail space and have slowly gained brand trust, print media is the one that gives the recall mileage to a brand. Hence, print and digital will co-exist soon,” he concluded by commenting on the future growth of the printing industry in India.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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