Santosh Nair’s Skytek Technologies in Bangalore

It aims to be the most trusted brand in large format printing space

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Chetan Singhwi, director of RM Enterprises, dealer for Skytek Technolgies (Left) and Joesph, director of Ad India Proprietor (Right) standing with TheBigPrinter UV Flatbed press
Chetan Singhwi, director of RM Enterprises, dealer for Skytek Technolgies (Left) and Joesph, director of Ad India Proprietor (Right) standing with TheBigPrinter UV Flatbed press Photo credit: Ad India

Bangalore-based  Skytek Technologies started its operations in 2018 with a specialty in the digital printing machines manufacturing industry. It was founded by Sidiq Basha, who has been in the printing industry for two decades. The company came into existence with an intent to provide a quality product line, which would be diverse as well in terms of offerings, and include quality large format printing products, premium consumables and exclusive programmable signages.

Skytek Technologies has meticulously chosen product lines to fill the gap between customer expectations and offer products at reasonable prices. It aims to become one of the most trusted brands in the large format printing space soon, which would be recognized as a value-driven brand. The company has tied up with Toyo Inks, Japan, so the company’s inks are eco-friendly pigment-based inks. It has also launched the ‘Skytek BP Series Inks’, which are ROHS certified and meet all the necessary compliance in solvent, eco-solvent and UV space. 

Skytek has established various commercial products like UV roll-to-roll printers, UV flatbed printers (large and small size), textile sublimation printers, and direct textile printers. On the supplies front, Skytek has Toyo Inks for the ink and The BigPrinter Group for the hardware part, which has helped the company sell and install many machines in the southern part of India. Furthermore, the company has also developed its own Skytek brand of machines, due to which they were able to install over 20 machines during the pandemic.  

 

Skytek Technologies believes in providing high-quality products

Santosh Nair, group director and chief executive officer at Skytek Technologies
Santosh Nair, group director and chief executive officer at Skytek Technologies

Santosh Nair, group director and chief executive officer at Skytek Technologies, stated, “During the pandemic, we stayed afloat and used this time to relook at our strategy moving forward. We had constant discussions with our principals regarding the approach in the Indian market, which products to focus on, and what value proposition we need to add to our artillery. However, post the pandemic, we believe the demand for smart printing machines has been rising every day. Our customers have been thoroughly evaluating our product line, which is heavier on value-driven features, and in the process, we have been able to create a niche for our product line with these esteemed sets of customers.”

“We are a set of professionals who have come together to provide value to an end customer who, at this stage, is just going with the flow, just to realize in the future that has either over-invested or under-invested. Our equipment is well thought through and has been designed based on suggestions by renowned printers and pain points, which helped us design a complete package devoid of the current pain points and investment into the future.”

“Eventually, print pages would come back and have greater traction across the segment, as the print remains one of the most recalled value propositions for a brand, whether indoor or outdoor. While digital signages are making a great impact in the retail space and have slowly gained brand trust, print media is the one that gives the recall mileage to a brand. Hence, print and digital will co-exist soon,” he concluded by commenting on the future growth of the printing industry in India.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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