Media Expo in Mumbai from 12-14 May

The trade fair will bring together over 100 brands with their latest technological capabilities

105
Media Expo
Media Expo in Mumbai from 12-14 May.

Returning to ‘India’s financial capital’ after two years, the trade fair will bring together over 100 brands with their latest technological capabilities in indoor and OOH advertising, printing, static and digital signage, retail displays, finishing and fabrication, as well as consumables and media.

“Digitizing OOH spaces have opened up a massive opportunity – both for signageMedia Expo manufacturers, advertisers and media owners. Especially with things now back to normal and rising footfalls in airports, metros, malls, and other key engagement areas, the digital signage industry can move up a gear to become a more dominant force in advertising, alongside the traditional OOH. Through Media Expo Mumbai 2022, Messe Frankfurt India will continue to support the Indoor and Outdoor advertising segment by introducing various technologies into the spectrum,” stated Raj Manek, executive director and board member, Messe Frankfurt Asia.

Media ExpoOpening doors from 12 – 14 May 2022 at Bombay Exhibition Centre, Goregaon, brands such as  Colorjet India, Cosign India, CubeLED, Canopus Imaging Systems, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mimaki India, Mysign, Newtech Video Systems, Orafol India, Rextone Industries, Unique Ads Media, Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUs and Vishwanjali Technology among others will take part in this 3-day expo. Ad guru, KV Sridhar a.k.a Pops will be part of the inauguration panel of Media Expo Mumbai, along with chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP).

PrintPack Show Daily

Moreover, the Brihanmumbai Municipal Corporation’s (BMC) recent move of making it mandatory for shops to use signage boards with regional language is set to create an influx of business opportunities for the signage industry in India. With the dates of its 2022 edition nearing, Media Expo will be the perfect meeting point to identify innovative as well as cost-effective signage solutions.

Platform garners strong support from FAMO

Airport-Out-Of-Home (AOOH) is a new chapter in the world of advertising comprising of any visual advertising media found around airports, inside airports and in-flight. According to recent studies, almost 20 million passengers travel through Mumbai International Airport annually, 60% of which notice OOH advertisements placed around and within the airport, thus making it a highly-effective engagement spot for brands to market their products. To inform the advertising fraternity about the growing AOOH sector in India and explore new digital signage technologies to integrate into their AOOH ecosystem, the Federation of Airport Media Owners (FAMO), the apex body that brings together all Media Owner Organisations in the Airport Out-Of-Home (AOOH) space in India has extended its support to Media Expo Mumbai 2022.

Commenting on the partnership, SK Chaudhary, president, FAMO, stated, “FAMO’s endeavor to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be greatly aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all across India. We hope that this partnership will bring AOOH into greater limelight and benefit media owners through various signage advertising tools exhibited at the fair.”

6W research to unveil its exclusive whitepaper on the Indian digital signage industry

An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ will also be unveiled by 6W Research during the trade fair providing a forward-looking analysis of India’s growing digital signage advertising segment. Rajjat Kharbanda, Research director, 6W Research, stated, “India digital signage market is in the growing stage of industry life cycle as there is a robust demand for organized retail sector attributed to surging urbanization and rising household income. The organized retail sector is expected to increase to 82 million sq ft by 2023 in India. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach USD 30.6 billion by 2023 from USD 23.7 billion in 2021 with rising cinema halls in various parts of Indian cities and adoption of digital technology.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here