Media Expo in Mumbai from 12-14 May

The trade fair will bring together over 100 brands with their latest technological capabilities

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Media Expo
Media Expo in Mumbai from 12-14 May.

Returning to ‘India’s financial capital’ after two years, the trade fair will bring together over 100 brands with their latest technological capabilities in indoor and OOH advertising, printing, static and digital signage, retail displays, finishing and fabrication, as well as consumables and media.

“Digitizing OOH spaces have opened up a massive opportunity – both for signageMedia Expo manufacturers, advertisers and media owners. Especially with things now back to normal and rising footfalls in airports, metros, malls, and other key engagement areas, the digital signage industry can move up a gear to become a more dominant force in advertising, alongside the traditional OOH. Through Media Expo Mumbai 2022, Messe Frankfurt India will continue to support the Indoor and Outdoor advertising segment by introducing various technologies into the spectrum,” stated Raj Manek, executive director and board member, Messe Frankfurt Asia.

Media ExpoOpening doors from 12 – 14 May 2022 at Bombay Exhibition Centre, Goregaon, brands such as  Colorjet India, Cosign India, CubeLED, Canopus Imaging Systems, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Metamark UK Limited, Mimaki India, Mysign, Newtech Video Systems, Orafol India, Rextone Industries, Unique Ads Media, Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUs and Vishwanjali Technology among others will take part in this 3-day expo. Ad guru, KV Sridhar a.k.a Pops will be part of the inauguration panel of Media Expo Mumbai, along with chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP).

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Moreover, the Brihanmumbai Municipal Corporation’s (BMC) recent move of making it mandatory for shops to use signage boards with regional language is set to create an influx of business opportunities for the signage industry in India. With the dates of its 2022 edition nearing, Media Expo will be the perfect meeting point to identify innovative as well as cost-effective signage solutions.

Platform garners strong support from FAMO

Airport-Out-Of-Home (AOOH) is a new chapter in the world of advertising comprising of any visual advertising media found around airports, inside airports and in-flight. According to recent studies, almost 20 million passengers travel through Mumbai International Airport annually, 60% of which notice OOH advertisements placed around and within the airport, thus making it a highly-effective engagement spot for brands to market their products. To inform the advertising fraternity about the growing AOOH sector in India and explore new digital signage technologies to integrate into their AOOH ecosystem, the Federation of Airport Media Owners (FAMO), the apex body that brings together all Media Owner Organisations in the Airport Out-Of-Home (AOOH) space in India has extended its support to Media Expo Mumbai 2022.

Commenting on the partnership, SK Chaudhary, president, FAMO, stated, “FAMO’s endeavor to build industry-wide awareness of the airport media’s competitiveness and its diverse offerings will be greatly aided by Media Expo’s business platform that unites advertising professionals and signage manufacturers from all across India. We hope that this partnership will bring AOOH into greater limelight and benefit media owners through various signage advertising tools exhibited at the fair.”

6W research to unveil its exclusive whitepaper on the Indian digital signage industry

An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ will also be unveiled by 6W Research during the trade fair providing a forward-looking analysis of India’s growing digital signage advertising segment. Rajjat Kharbanda, Research director, 6W Research, stated, “India digital signage market is in the growing stage of industry life cycle as there is a robust demand for organized retail sector attributed to surging urbanization and rising household income. The organized retail sector is expected to increase to 82 million sq ft by 2023 in India. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India. It is expected to reach USD 30.6 billion by 2023 from USD 23.7 billion in 2021 with rising cinema halls in various parts of Indian cities and adoption of digital technology.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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