Parkar Communications – one-stop shop for brand owners

50% growth for POP and signage business in six months

Mahesh Parkar, managing director of PCPL

Parkar Communications is a onestop shop for on the ground marketing communication in Mumbai. Design, product development, offset and digital print, signage, POP, events, and corporate film production – from concept to execution on the ground, Parkar’s signage and POP solutions for brands such as P&G, Gillette, Cadbury, Onida, and Mahanagar Gas are visible throughout Mumbai’s stores and malls around the country. Six months ago, the company installed an Esko Kongsberg XN cutting and creasing table with Esko’s ArtiosCAD 3D and icut Suite software at its Andheri East plant.

Till the company installed the Kongsberg XN about six months back, PCPL was totally dependent on manual labour for executing its signage and POP projects, engaging almost a dozen persons in that department. That count is now down to just one. “It was all manual cutting and involved quite a bit of labour management. Also, the cost of blades and cutters were a big expense. And we could not get the desired quality. That led us to Esko,” says Mahesh Parkar, managing director of PCPL.

Parkar adds that earlier, manually cutting a 8 x 4-foot sheet took close to 45 minutes. With the Esko Kongsberg XN, that time is down to only 6 to 8 minutes. “The Kongsberg XN cutting table not only helps us save on labour, but it also allows us to reduce the material costs which is in fact a huge saving,” states Parkar.

Confidence, excellence, productivity, growth 

Apart from cost savings, Kongsberg has provided the company the necessary confidence to take on all kinds of jobs. Earlier PCPL would cut only certain types of materials and outsource the rest. This has now changed. “We are now cutting materials which we were outsourcing to a third party. Earlier we were not sure if we could do justice to clients where certain materials were involved. We would either not take that work, or we were compelled to outsource it. After installing the Kongsberg XN our reliance on third parties is over and our commitment levels have increased,” Parkar says.

Esko’s Artios CAD allows PCPL to create its POP designs from scratch in 3D and send them directly to the cutting table, while i-cut’s preflight checks the PDF files coming in and makes sure the files will RIP and print and cut correctly. The i-cut suite also saves material and optimizes production by determining the most accurate and efficient cutting path. Parkar says it was very easy to train his staff to use ArtiosCAD 3D and i-cut Suite effectively. “We had an impression that extensive training would be needed to operate the Esko software. On the contrary, it turned out to be a very easy software to handle. Yes, it would take some time to become an expert but one can be trained for basic operations in a very short time. The proof is that one of our staff who was part of our labour department is currently operating the system,” Parkar states.

Shrihari Rao, who leads Esko’s sales team in India, says that he was really impressed that Parkar’s decision was based purely on versatility and throughput on how quickly accurately finished products to a variety of demands and opportunities can be offered in the market. Whether it’s short or long jobs, or prototypes — the Kongsberg tables offer quick throughput because they require very little setup time. “There are equipment manufacturers who claim they can produce hundreds of pieces an hour, but take hours to set up and that is inefficient. Our absolute market leadership in India with almost 100 installs and local support by factory trained engineers from our Bengaluru and Mumbai offices are reasons which helped in the decision-making of this project too,” says Sharihari Rao.

Huge boost in business 

With significant savings across the board, and a rise in productivity and improved consistency in quality, PCPL has seen a major boost in its signage and POP business. “In the last six months our business in the POP and signage segment has seen a growth of close to 50%. This is because of the rise in our capacity and our confidence in taking on a variety of work. However, this is just a start and we still have sufficient capacity in the signage segment to see a further growth of another 50%,” concludes Parkar.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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