Colorjet highlights Roland VersaUV series at 15th Printpack

Colorjet expects strong sales by the end of the expo

Colorjet team at Printpack. Photo IPP

Colorjet is highlighting the Roland VersaUV series at one of its stands at the 15th Printpack. Present at the show in three different halls, Colorjet has displayed the VersaUV LEC2-330 printer and cutter and VersaUV LEF2 direct to object UV-LED flatbed printers at one of its stands.

The VersaUV LEC2-330 can print, cut, diecut, perforate, varnish and emboss on a single device, on-demand. “The machine can be used for packaging prototypes and premium labels,” says Priya Dwivedi of Colorjet. The machine offers dual CMYK options or CMYK with white and gloss ink for 3D textures, simulated embossing and spot finishes. The VersaUV LEF2 series in for photo segment as well as packaging.

Colorjet has had a great Printpack and expects some good deals to follow. “The concerns regarding the pandemic are over and printers are now confident of investing in new machines. We expect to close 35 to 40 deals by the end of Printpack.”

Colorjet is in hall 5-C15, hall 14&15 – J36, J37 and hall 9C- G31.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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