Good turnout at the 47th MediaExpo at Greater Noida

Signage & décor innovations galore at MediaExpo 2021

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MediaExpo
MediaExpo New Delhi 2021 was inaugurated by Sunil Jain, president, Delhi Printers Association, Kamal Chopra, president, WPCF, Vinod Vittoba, director, APT, Shailesh Mehta, managing director, Mehta Cad Cam, Madhu Sudan Dadu, chairman, Colorjet, Vitesh Sharma, HP large format country manager, Rajiv Kalra, director, Satyam Acrylic Plastics, and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India. Photo Messe Frankfurt Trade Fairs India

The 47th edition of MediaExpo New Delhi opened amidst much fanfare on 18 November 2021 at the India Expo Center and Mart in Greater Noida, just across the river in the Delhi NCR. The event saw wide participation from the soft signage printing industry with HP India, ColorJet, Lisco Systems, Monotech Systems, True Colors Solutions, Arrow Digital, and Sidharth Machineries showcasing their printers. Exhibitors for laminates, POP, laser cutting machines, window films, aluminum extrusions, PVC flex products, UV and eco-solvent inks, and fire-resistant ACPs were also present at the exhibition.

Bringing together professionals and business visitors from the marketing, advertising, signage, and OOH industry, this was the first exhibition hosted by Messe Frankfurt India in New Delhi after the long hiatus of physical events imposed by the global Covid-19 pandemic.

The trade fair was inaugurated by Sunil Jain, president, Delhi Printers Association, Kamal Chopra, president, WPCF, Vinod Vittoba, director, APT, Shailesh Mehta, managing director, Mehta Cad Cam, Madhu Sudan Dadu, chairman, Colorjet, Vitesh Sharma, HP large format country manager, Rajiv Kalra, director, Satyam Acrylic Plastics, and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Commenting on the restart of face-to-face exhibitions along with Media Expo New Delhi, Raj Manek, executive director, and board member, Messe Frankfurt Asia said, “Extremely delighted to be a part of a physical exhibition after such a long time. The return of face-to-face exhibitions is quite a major event as it not only signifies the revival of the exhibition industry but also plays a huge role in the supply chain development of local businesses and contributes to the overall economic growth of India. Through Media Expo New Delhi 2021, Messe Frankfurt India aims to deliver strong value to the advertising segment by providing a perfect avenue for product sourcing, networking, and knowledge sharing.”

MediaExpo 2021 witnessed a larger than expected footfall with business visitors as well as the general public turning out in large numbers to view the signage and textile printing innovations, and decoration applications. The fair was co-located with the LED Expo which also featured some solutions for the signage industry segment.

MediaExpo – the platform for new market launches

MediaExpo New Delhi 2021 witnessed numerous new launches and activities by the exhibiting brands. HP India is introducing its 4th Generation Latex printers for the Indian market with multifarious applications for decor, traffic signage, and wallpaper. Vitesh Sharma, country manager, Large Format Production Business, HP India, said, “There could not have been a better platform than Media Expo to display our newly launched 4th generation latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers, and the ‘who’s who’ of the industry after a long time.”

ColorJet showcased its recently launched Vulcan prime, a 1.6 meter UV roll-to-roll, and its SoniQ HQ Plus 3.2 meter ultra-high quality eco-solvent printers for the first time in India. The Vulcan Prime provides ultra-high quality printing up to 2400 DPI and its UV curing technology ensures immediate drying, saving up to 90% of the production time. 

Arrow Digital exhibited the new entrant in the signage industry – the Canon Colorado 1650 UV gel production inkjet large format graphics roll-to-roll printer for soft signage applications. It also showcased the EFI Pro 16h LED UV Hybrid Printer at its stand. Monotech launched its UV Hybrid Pixeljet Ultron printer and 6-foot wide UV LED  Pixeljet miniRTR roll-to-roll printer.

Kao Chimigraf marked its entry to the Indian signage industry with its solvent and eco-solvent Atomic and Cyclone series of LED curable Inkjet inks for wide format applications. Rextone also introduced its 100% Non-VOC UV/LED inks for multiple printheads at the trade fair.

MediaExpo introduced Orafol to the signage market with sustainable products and economic reflective solutions for the automotive and traffic signage in self-adhesive vinyl materials.

Benson Polymers displayed its Polyfix Combo Kit and Polyfix Non-whitening Instant Glue at the fair while Skycut showcased cutting plotters for precise cutting of stickers, labels, and vinyls.

Besides innovations on the show floor, the Media Expo has become a place for reunions. A long-awaited meeting place for networking and exchanges with industry peers and professionals converging from the length and breadth country for the first-time after the Covid-19 pandemic-induced lockdown.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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