Good turnout at the 47th MediaExpo at Greater Noida

Signage & décor innovations galore at MediaExpo 2021

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MediaExpo
MediaExpo New Delhi 2021 was inaugurated by Sunil Jain, president, Delhi Printers Association, Kamal Chopra, president, WPCF, Vinod Vittoba, director, APT, Shailesh Mehta, managing director, Mehta Cad Cam, Madhu Sudan Dadu, chairman, Colorjet, Vitesh Sharma, HP large format country manager, Rajiv Kalra, director, Satyam Acrylic Plastics, and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India. Photo Messe Frankfurt Trade Fairs India

The 47th edition of MediaExpo New Delhi opened amidst much fanfare on 18 November 2021 at the India Expo Center and Mart in Greater Noida, just across the river in the Delhi NCR. The event saw wide participation from the soft signage printing industry with HP India, ColorJet, Lisco Systems, Monotech Systems, True Colors Solutions, Arrow Digital, and Sidharth Machineries showcasing their printers. Exhibitors for laminates, POP, laser cutting machines, window films, aluminum extrusions, PVC flex products, UV and eco-solvent inks, and fire-resistant ACPs were also present at the exhibition.

Bringing together professionals and business visitors from the marketing, advertising, signage, and OOH industry, this was the first exhibition hosted by Messe Frankfurt India in New Delhi after the long hiatus of physical events imposed by the global Covid-19 pandemic.

The trade fair was inaugurated by Sunil Jain, president, Delhi Printers Association, Kamal Chopra, president, WPCF, Vinod Vittoba, director, APT, Shailesh Mehta, managing director, Mehta Cad Cam, Madhu Sudan Dadu, chairman, Colorjet, Vitesh Sharma, HP large format country manager, Rajiv Kalra, director, Satyam Acrylic Plastics, and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Commenting on the restart of face-to-face exhibitions along with Media Expo New Delhi, Raj Manek, executive director, and board member, Messe Frankfurt Asia said, “Extremely delighted to be a part of a physical exhibition after such a long time. The return of face-to-face exhibitions is quite a major event as it not only signifies the revival of the exhibition industry but also plays a huge role in the supply chain development of local businesses and contributes to the overall economic growth of India. Through Media Expo New Delhi 2021, Messe Frankfurt India aims to deliver strong value to the advertising segment by providing a perfect avenue for product sourcing, networking, and knowledge sharing.”

MediaExpo 2021 witnessed a larger than expected footfall with business visitors as well as the general public turning out in large numbers to view the signage and textile printing innovations, and decoration applications. The fair was co-located with the LED Expo which also featured some solutions for the signage industry segment.

MediaExpo – the platform for new market launches

MediaExpo New Delhi 2021 witnessed numerous new launches and activities by the exhibiting brands. HP India is introducing its 4th Generation Latex printers for the Indian market with multifarious applications for decor, traffic signage, and wallpaper. Vitesh Sharma, country manager, Large Format Production Business, HP India, said, “There could not have been a better platform than Media Expo to display our newly launched 4th generation latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers, and the ‘who’s who’ of the industry after a long time.”

ColorJet showcased its recently launched Vulcan prime, a 1.6 meter UV roll-to-roll, and its SoniQ HQ Plus 3.2 meter ultra-high quality eco-solvent printers for the first time in India. The Vulcan Prime provides ultra-high quality printing up to 2400 DPI and its UV curing technology ensures immediate drying, saving up to 90% of the production time. 

Arrow Digital exhibited the new entrant in the signage industry – the Canon Colorado 1650 UV gel production inkjet large format graphics roll-to-roll printer for soft signage applications. It also showcased the EFI Pro 16h LED UV Hybrid Printer at its stand. Monotech launched its UV Hybrid Pixeljet Ultron printer and 6-foot wide UV LED  Pixeljet miniRTR roll-to-roll printer.

Kao Chimigraf marked its entry to the Indian signage industry with its solvent and eco-solvent Atomic and Cyclone series of LED curable Inkjet inks for wide format applications. Rextone also introduced its 100% Non-VOC UV/LED inks for multiple printheads at the trade fair.

MediaExpo introduced Orafol to the signage market with sustainable products and economic reflective solutions for the automotive and traffic signage in self-adhesive vinyl materials.

Benson Polymers displayed its Polyfix Combo Kit and Polyfix Non-whitening Instant Glue at the fair while Skycut showcased cutting plotters for precise cutting of stickers, labels, and vinyls.

Besides innovations on the show floor, the Media Expo has become a place for reunions. A long-awaited meeting place for networking and exchanges with industry peers and professionals converging from the length and breadth country for the first-time after the Covid-19 pandemic-induced lockdown.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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