Good turnout at the 47th MediaExpo at Greater Noida

Signage & décor innovations galore at MediaExpo 2021

462
MediaExpo
MediaExpo New Delhi 2021 was inaugurated by Sunil Jain, president, Delhi Printers Association, Kamal Chopra, president, WPCF, Vinod Vittoba, director, APT, Shailesh Mehta, managing director, Mehta Cad Cam, Madhu Sudan Dadu, chairman, Colorjet, Vitesh Sharma, HP large format country manager, Rajiv Kalra, director, Satyam Acrylic Plastics, and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India. Photo Messe Frankfurt Trade Fairs India

The 47th edition of MediaExpo New Delhi opened amidst much fanfare on 18 November 2021 at the India Expo Center and Mart in Greater Noida, just across the river in the Delhi NCR. The event saw wide participation from the soft signage printing industry with HP India, ColorJet, Lisco Systems, Monotech Systems, True Colors Solutions, Arrow Digital, and Sidharth Machineries showcasing their printers. Exhibitors for laminates, POP, laser cutting machines, window films, aluminum extrusions, PVC flex products, UV and eco-solvent inks, and fire-resistant ACPs were also present at the exhibition.

Bringing together professionals and business visitors from the marketing, advertising, signage, and OOH industry, this was the first exhibition hosted by Messe Frankfurt India in New Delhi after the long hiatus of physical events imposed by the global Covid-19 pandemic.

The trade fair was inaugurated by Sunil Jain, president, Delhi Printers Association, Kamal Chopra, president, WPCF, Vinod Vittoba, director, APT, Shailesh Mehta, managing director, Mehta Cad Cam, Madhu Sudan Dadu, chairman, Colorjet, Vitesh Sharma, HP large format country manager, Rajiv Kalra, director, Satyam Acrylic Plastics, and Winston Pereira, general manager, Messe Frankfurt Trade Fairs India.

Commenting on the restart of face-to-face exhibitions along with Media Expo New Delhi, Raj Manek, executive director, and board member, Messe Frankfurt Asia said, “Extremely delighted to be a part of a physical exhibition after such a long time. The return of face-to-face exhibitions is quite a major event as it not only signifies the revival of the exhibition industry but also plays a huge role in the supply chain development of local businesses and contributes to the overall economic growth of India. Through Media Expo New Delhi 2021, Messe Frankfurt India aims to deliver strong value to the advertising segment by providing a perfect avenue for product sourcing, networking, and knowledge sharing.”

MediaExpo 2021 witnessed a larger than expected footfall with business visitors as well as the general public turning out in large numbers to view the signage and textile printing innovations, and decoration applications. The fair was co-located with the LED Expo which also featured some solutions for the signage industry segment.

MediaExpo – the platform for new market launches

MediaExpo New Delhi 2021 witnessed numerous new launches and activities by the exhibiting brands. HP India is introducing its 4th Generation Latex printers for the Indian market with multifarious applications for decor, traffic signage, and wallpaper. Vitesh Sharma, country manager, Large Format Production Business, HP India, said, “There could not have been a better platform than Media Expo to display our newly launched 4th generation latex printers, for the first time in India. It is really exciting to have our first-physical interaction with our industry partners, customers, and the ‘who’s who’ of the industry after a long time.”

ColorJet showcased its recently launched Vulcan prime, a 1.6 meter UV roll-to-roll, and its SoniQ HQ Plus 3.2 meter ultra-high quality eco-solvent printers for the first time in India. The Vulcan Prime provides ultra-high quality printing up to 2400 DPI and its UV curing technology ensures immediate drying, saving up to 90% of the production time. 

Arrow Digital exhibited the new entrant in the signage industry – the Canon Colorado 1650 UV gel production inkjet large format graphics roll-to-roll printer for soft signage applications. It also showcased the EFI Pro 16h LED UV Hybrid Printer at its stand. Monotech launched its UV Hybrid Pixeljet Ultron printer and 6-foot wide UV LED  Pixeljet miniRTR roll-to-roll printer.

Kao Chimigraf marked its entry to the Indian signage industry with its solvent and eco-solvent Atomic and Cyclone series of LED curable Inkjet inks for wide format applications. Rextone also introduced its 100% Non-VOC UV/LED inks for multiple printheads at the trade fair.

MediaExpo introduced Orafol to the signage market with sustainable products and economic reflective solutions for the automotive and traffic signage in self-adhesive vinyl materials.

Benson Polymers displayed its Polyfix Combo Kit and Polyfix Non-whitening Instant Glue at the fair while Skycut showcased cutting plotters for precise cutting of stickers, labels, and vinyls.

Besides innovations on the show floor, the Media Expo has become a place for reunions. A long-awaited meeting place for networking and exchanges with industry peers and professionals converging from the length and breadth country for the first-time after the Covid-19 pandemic-induced lockdown.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here