Media Expo for ad & signage industry comes alive

Platform at India Expo Mart induces healthy optimism

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Media Expo is back to meet the advertising and signage industry soon
Media Expo is back to meet the advertising and signage industry soon

Media Expo, regarded as India’s largest exhibition for advertising and signage solutions, is set for its 3-day live exhibition from 18 to 20 November at the India Expo Mart in Greater Noida. Being organized under the safety parameters or protocols of MFI SafeConnect, the platform will provide a secure meeting space for face-to-face business networking and aim to draw attention to indigenous manufacturing and domestic collaborations.

Media Expo is the platform where the Indian advertising, printing, and signage technologies will once again reunite and explore future possibilities for the industry. This year the goal of the exhibition is to promote industry reconnection and business recovery so that the physical advertising fraternity can regain its former momentum. It is a place where visitors can interact with leading businesses in indoor and outdoor advertising and signage, and witness the latest product launches.

In addition to our first preview, Indian Printer Publisher tried to connect with exhibitors such as HP, Mehta Cad Cam, Arrow Digital, Ace Infotex, Harpreet Graphics, Rextone to know more about their displays and hopes for the event. We will be in hall number 14 at Stand A55 and would like to know more about your views on the industry and the inkjet technologies you see going forward. We have a special interest in head technologies, inkjet for textile printing and 3D printing as well. Please stop by for a chat if you can make the time. 

HP with latex printers at Media Expo – Hall 14 Stand B01

Speaking with HP, we learnt that they will be showcasing the newly launched Latex 700 W and Latex 800 printers along with their other dynamic large-format applications for signage and décor. HP said, “The entire HP team is very excited to participate in this exhibition. It gives us an opportunity to meet our customers, partners, and, most important, industry leaders after a gap of almost two years.

Our industry works on trust and relationship building for which, it’s important to have these platforms where we can meet our stakeholders face to face, following Covid-19 protocols. Since the exhibition is happening after two years, we expect there would be a similar excitement in the industry community to come and witness the latest in technology and also meet up with some familiar faces, so the footfall should be very good.”

“With the economy coming out of the pandemic impact, we see very strong momentum in the overall Indian economy both in the manufacturing and services segment. The Indian printing industry serves both these key components of the economy, hence we remain very optimistic about the future of the printing industry in India. We are noticing revival of capex by many organizations and simultaneously the marketing expenses are also on the rise, following which, we expect the large format printing industry should register strong growth both in the short and long term.”

Arrow Digital – Stand H15

While speaking with Arrow Digital, the company mentioned that they will have the EFI 16h Pro Hybrid Printer on display. A spokesperson added, “The EFI Pro 16h LED UV Wide Format Printer can grow business by making wide format full-color printing more flexible, simple, and versatile in applications. The EFI Pro 16h is ideal for satisfying current and prospective customers with quick delivery, near-photographic image quality, and a broad range of substrates and output settings.

“The global spread of Covid-19 brought trade shows and exhibitions to a screeching halt in early 2020. Gradually it is coming back to the track, we are very much excited to meet customers one on one and showcase new technologies and are expecting good exposure from this show. Media Expo is the platform, where you can see the latest technologies and also meet serious prospects, all under one roof.”

Commenting on the future growth of the printing industry, the spokesperson said, “Post-pandemic, a new and open environment will create better opportunities for companies that manage to survive. The industry will seek growth soon. Automation, sustainable solutions, and on-demand printing are the new trends.”

Mehta Cad Cam – Stand E01

Mehta Cad Cam is displaying digital printers, laser, and CNC machines at the expo. The company admitting their presence at the expo, said, “This time, we are going to display a few ranges of digital printers manufactured by Mehta Cad Cam at their Ahmedabad facilities like UV roll to roll printers, solvent printers, and eco-solvent printers, and we wish that people will like and appreciate it.

“We are very confident about getting good numbers of orders in each of machines as people are visiting this show around after 2-3 years. It is also a great opportunity for us to meet our old, good customers and interact with them after so long time. We are truly excited to show Mehta’s capabilities of manufacturing indigenous machines not only in laser and CNC technology but also a huge range of digital printers as well.”

Ace Infotex – Stand A21

Ace Infotex will display its hot and cold laminators, a manual trimmer, and cutting plotter at Media Expo. The spokesperson for the company said, “We are very excited about this exhibition because it has been a very long time. Nowadays eco-solvent printing is more popular, so every customer needs a lamination machine, so we are expecting good orders from this exhibition. The printing industry is long-lasting, and it will work for a very long time and never finish. Everyone needs an advertisement.”

Harpreet Graphics at Media Expo – Stand B23

Harpreet Graphics will display cold (pressure) laminators and materials, hot and cold laminators, its Excel Pad Printing machine, and thermal laminators at Media Expo. The company added to the optimistic industry conversation, saying, “Due to Covid-19, the signage industry has slowed down, but now it’s picking up. This is the best time to introduce new products and services to both old and new clients. Such events will boost the trade.”

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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