Bharat Photostat installs Ricoh C7200X

Plans to expand business in label printing segment

Bharat Photostat installs Ricoh C7200X
(From L to R) Gurvinder Singh, director of sales and marketing, Monotech Systems; Naveen Kumar Gupta, senior manager - sales, Monotech Systems; Abhishek Nangia, owner, Bharat Photostat; and Akash Kumar, general manager - marketing, Monotech Systems. Photo IPP

Abhishek Nangia joined his father’s copying business in 2000 and soon moved the company into digital printing in 2002 but the name has continued. Today, the company has several digital presses along with finishing and binding equipment.  The Ricoh C7200X Graphics Arts Edition digital print production press is the most recent addition and the first installation of a Ricoh press in the Delhi NCR by the newly appointed Monotech Systems.

The print shop currently sees a mixed demand for commercial printing as well as labels. Walk customers as well as agencies provide the work which also comes from web-to-print customers as far away as Kerala, Jammu & Kashmir, and Bangalore.

Nangia says, “The primary reason for buying the  Ricoh C7200X is Monotech because of its exceptional service. When Monotech Systems informed me that they had started selling Ricoh digital presses, I wanted to buy one because of my faith in their company and track record.”

Service sells

Bharat works seven days a week and it needs reliable service. “In our line, anyone can sell, but service is of prime importance because all our work is on-demand. We are providing print and services seven days a week and Monotech’s service center is also nearby. I really hope they maintain the faith and confidence that I had shown in them. This is my first purchase from them but if their service is good, I will purchase more products from them as I have this habit. Since 2011, I have purchased two machines from Canon as I really like their service.”

Nangia points to the features of the Ricoh C7200X that generated his interest in the machine, “The fifth color offered by the Ricoh C7200X Graphics Arts Edition is key. The CMYK quality is also really good and the machine is really versatile and media friendly. It can work with up to 360 GSM stocks and also print on large banners of 13 by 50 inches and auto duplex print on sheets 13 by 27 inches. It provides more with the fifth color advantage.” After studying the print output, Nangia was also impressed by Ricoh’s ink opacity and depth. 

“We are expecting 100% growth in the business after the installation of the Ricoh press which could be even higher. This machine can print white over black which really works well for our foiling applications. With this press, all our products will gain enhancement and we expect the quality to attract customers.” 

Enhanced digital labels

Bharat Photostat recently started printing labels digitally. “We were earlier doing labels in CMYK, but after the Ricoh installation, we are producing labels using the fifth color unit for white and also adding with metallic embellishments using gold toner. As you know, after the Covid-19 pandemic, many startups have come up in the labels segment for the cosmetics and pharmaceuticals industry which require short quantity runs. These startups are not going for high quantities right now because of less demand.”

Though business nosedived due to the Covid-19 pandemic and the lockdowns, Bharat Photostat has recovered to more than 75% of its previous volumes. Nangia is confident of making a full comeback with hopes to exceed this in the upcoming year.

“We plan to expand in the label industry with roll-to-roll digital printing in the near future. Monotech has a roll-to-roll UV press and we hope to move ahead with them in the next couple of years,” he says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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