Color-Logic adds 30 new Metallic Gold colors

Company’s printers to provide 55 unique metallic gold colors

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Color-Logic

Color-Logic, the leader in metallic color communication and print embellishments, has more than doubled the number of metallic gold colors available to Color-Logic licensees. The 30 new metallic gold colors, together with the 25 gold colors previously included with the Color-Logic system, enable licensed Color-Logic printers to provide their clients with 55 unique metallic gold colors by utilizing only one metallic silver ink toner or substrate. The 30 new metallic gold colors bring the total number of Color-Logic metallic colors to 280. No longer is it necessary to stock gold inks or substrates or match golds using trial and error.  

Discussing the issues facing printers using silver or gold in their digital presses (or considering one of the new digital presses offering a fifth-color station for metallic inks or toners) company’s Director of Sales and Marketing Mark Geeves commented: “Manufacturers of digital presses are beginning to offer silver and gold inks and toners to complement traditional CMYK inks and toners. But without Color-Logic, digital printers are limited to a single gold color, while Color-Logic licensees can offer their customers 55 different gold options. And these golds can not only be used as spot colors in designs but in the many embellishment options offered by Color-Logic as well. Digital press owners using the Color-Logic System no longer need to waste precious production time swapping out silver ink or toner to run gold.”

Regarding the importance of the announcement to printers using cut sheet metallic substrate in digital presses or rolls of metallic substrate in wide-format printers, Geeves said: “Color-Logic automatically produces the white ink masks required for printing on metallic substrates. The availability of 55 predictable and reproducible metallic gold colors significantly reduces file preparation time and eliminates frustrating and repetitive on-press color matching.”

Metallic gold colors having several advantages for the printing industry

Color-Logic licensees may produce their own swatch books using their substrates, press standards, inks, and coatings. The print embellishments offered by licensed printers enable internal or external graphic designers to dazzle clients with metallic colors. The dramatization and personalization options available with the Color-Logic system provide the most economical and easily implemented embellishments available to printers.

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. 

Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. It also supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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