Canon India’s ‘Green Environment Together’ initiative 

Achieves 20,000 tree milestone in two years on 2 June 2021

Canon India GET
Canon India has since 2019 marked the sale of each of its Multifunction Printers by planting a tree Image Canon India

Strengthening its commitment towards environment and sustainable business, Canon India announced on 2 June 2021 the successful planting of the 20,000th tree as part of its ‘Green Environment Together’ (GET) Initiative. The organization strongly advocates giving back to mother nature, for which, along with taking care of the business and the customers, it contributes to the care of the environment. In July 2019, the ‘Green Environment Together’ (GET) Initiative was launched by Canon India as a step towards nurturing the environment. As part of the initiative, Canon India plants a tree on the purchase of every laser copier/ multi-function Device (MFD) on behalf of its direct customers. 

In 2019, Canon India pledged to plant over 10,000 trees annually, and in line with this vision, in less than two years, the company has successfully planted its 20,000th sapling on 2 June.

Talking about the initiative, Manabu Yamazaki, president and CEO of Canon India, said, “The spirit of giving back to the society has been an integral part of Canon India’s corporate culture. In addition to offering excellent products and services worldwide, we have always strived to protect the global environment and support the holistic development of communities. We are elated to witness the success of our ‘Green Environment Together’ (GET) initiative as we plant the 20,000th sapling today in less than two years of its commencement. This initiative has enabled us to create an ecosystem with our customers where we can build a greener and better future together.”

He further adds, “Such initiatives allow us to drive meaningful impact and help nurture a sustainable tomorrow that makes our communities future-ready. Our ‘Kyosei’ philosophy which refers to ‘living and working together for the common good’ is at the heart of these efforts and forms the basis of Canon’s commitment to act responsibly across supply chains, within the communities we operate in, as well as through the products we develop.”   

The announcement comes soon after Canon India achieved the leadership position in the A3 & A4 laser copier-based MFP segment for the fifth year consecutively, according to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, 2020 Q4. According to the trackerCanon India ended 2020 as the market leader with a 30.7% overall market share – 30% market share in the mono segment and 35.4% in the color segment.

Commenting on BIS GET’s milestone achievement, K Bhaskhar, senior vice president – Business Imaging Solutions, Canon Indiasaid, “As a leading player in the printing segment and a socially responsible company, we believe that our business footprint on the environment should be balanced. In the current times, becoming sensitive towards our surroundings and community has picked up even more momentum and continues to be our priority. While advanced technology and solutions can greatly benefit our customers’ lives and caring for them is our key focus area, the environment too demands our attention. Therefore, it is equally imperative to care for the environment and give back in whatever way we can.”

Our view on Canon India‘s green efforts

Climate change, the environment, and the collection of waste and recycling as much as possible is an essential concern for Indian printers. While many printers and readers are unsure when the Indian laws will demand stricter processes and behavior to avoid landfills and other problematic environmental issues, our citizens and print consumers are now demanding green practices. In addition, all major manufacturers are now acting on their 2025 and 2030 environmental goals of reducing their carbon footprint, and every business must do this.

While we too have newspapers setting up windmills and label printers installing LED UV and solar panels, these are relatively few for an industry of our size. For a country blessed with abundant sunlight, solar energy, and better-designed plants to reduce energy consumption are no-brainers. Printers are a part of the country’s knowledge infrastructure and they must contribute to maintaining a culture that is both scientific and respectful of nature.

We applaud Canon’s active participation in society and mitigation of the climate and soil erosion with tree plantation. Can this be a reason to buy Canon’s products? As a Canon customer (of its cameras), I can say that it makes me feel better and that this is a sign that Canon is committed to our market and our environment.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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