Flint Group online shop for fast transactions

Webshop platform focuses on ease of doing business

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Online
The online store shows the company’s range of inks and coatings available to order 24/7 (Photo Flint Group)

Flint Group Packaging, a supplier of consumables to the global print and packaging industry, seeks to focus on the ease of doing business and order efficiency for its customers with its Webshop platform. 

Underlining the company’s vision of a connected future, the online store shows the company’s range of inks and coatings available to order 24/7 in just a few clicks. The purpose is to provide customers with more versatility, flexibility, and performance in managing the procurement of consumables.

Designed to keep pace with the speed of today’s packaging market, the Webshop enables simple, fast ordering and reordering of inks and coatings.

Thomas Gray, vice-president, strategy & market intelligence at Flint Group Packaging, explains the significance, “With our dedicated online Webshop, we are giving our customers an additional digital channel that simplifies order processing. It’s no secret that the pressure is on for packaging converters to deliver when it comes to agility and on-time order fulfillment. We understand the importance of our customers’ procurement processes and personnel; therefore, we’ve designed Webshop to complement and support the detailed administration involved in procurement. Our aim was to develop a tool to assist with inventory management; particularly when it comes to repeat orders. 

Webshop allows the company to deliver a higher level of service and support to customers. “As well as being open for ordering 24/7, Webshop is available in multiple languages, so no matter where our customers are, we speak your language. Add in precise real-time order tracking and paperless invoicing, and the benefits are clear. Webshop goes beyond your standard online store, it’s a bespoke experience that is built around our packaging customers’ needs, not ours,” Gray said.

Thomas concludes: “The concept of a web store isn’t new, but the way we have built this is led by the needs of our customers; an approach which is core to Flint Group’s strategy. For printers, time is precious and every moment counts. By taking the ordering process and translating it into a slick, intuitive online eCommerce platform, we’re enabling procurement to happen in a fraction of the time and on our customers’ terms. We are delighted with what we have created, and the feedback we have had from our customers so far has been extremely positive.” 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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