Color-Logic & Touch7 products now available through HP

Simplify metallic printing and extended color gamut design for HP printing products

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Color-Logic
Color-Logic and Touch7 products now available through HP PrintOS Marketplace. photo Color-Logic
Color-Logic has announced that users of HP Indigo digital presses and HP Latex printers can now purchase all Color-Logic and Touch7 products through their HP PrintOS marketplace connections.
Mark Geeves, Color-Logic director of Sales and Marketing, said, “As an HP partner, Color-Logic is pleased to simplify metallic printing and extended color gamut design for HP printing products. HP users unfamiliar with Color-Logic and Touch7 will find these products bring incredible time savings to metallic graphic design, the effective use of designs using new extended gamut colors, and previously complex printing tasks such as variable data metallic printing.”
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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