Color-Logic enables digital variable metallic data printing using Adobe InDesign

The company releases a short video on metallic variable data printing

55
Color-Logic variable data metallic digital printing being used on a wedding invitation
Color-Logic variable data metallic digital printing being used on a wedding invitation

Designing for digital printing is fast becoming a critical issue for agencies and freelance graphic designers. The ability of digital processes to support variable data printing means that designers for both commercial printing and packaging must learn how to handle the complex files involved. Add metallic printing to the equation, and many designers become overwhelmed with preparing the necessary white ink masks and the peculiarities of merging databases with otherwise simple print files. 

To address these issues and vastly simplify the graphic design work involved, Color-Logic has prepared a detailed tutorial specifically detailing the steps involved, using the Color-Logic software with Adobe InDesign to produce print files guaranteed to clear all the hurdles presented by digital presses.

Designers can use Color-Logic variable data metallic digital printing for multiple purposes

Variable data printing on digital platforms is nothing new, but the company brings an entirely new dimension when digitally printing on metallic substrates with white ink or toners for commercial print applications. Digital printing with white ink or toner on metallic stocks requires designers to make a white ink mask. If any change is made to an element, font, or image, a new white ink mask is required unless the designer is using Color-Logic. 

Using Color-Logic at the design stage with the digital output on metallic stock, a design can include variable foil colors and embellishments in fonts, elements, or images. Coupons, magazine covers, wedding invitations, greeting cards, posters, and tags are just a few of the applications appropriate for variable data metallic digital printing.

Adobe InDesign now has variable data support built-in, so by using InDesign with the Color-Logic design suite, any designer can easily add metallic variable data into their clients’ printed marketing pieces by using a licensed and certified printer. 

To demonstrate the ease and strength of the Color-Logic/Adobe InDesign combination, the company has released a short video explaining how digital metallic variable data printing can be used to create a striking magazine cover. The video can be seen here. The system is compatible with most major digital cut sheet presses (HP Indigo, Ricoh, Xeikon, and Xerox) with white ink and RIP compatible with Color-Logic.

Discussing the Color-Logic/Adobe InDesign breakthrough, Mark Geeves, the company’s director of Sales and Marketing, said, “Many industry reports attest to the value of variable data printing and metallics as relates to quality and consumer appeal. The 280 Color-Logic metallic colors and unlimited embellishments, together with Adobe Indesign, is a game-changer that drives up response rates for all commercial print applications.”

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here