Register for the INMA South Asia Media Festival

Early bird discount ends on 30 September 2019

100

The INMA South Asia Study Tour, taking place on 18 and 19 November 2019, is a two-day exploration of the Delhi, Noida, and Gurgaon media market. The study tour will explore news brands, news media organizations, and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

The tour will include visits to the offices of The Indian Express, Facebook, Hindustan Times, Times Internet, Google, and StoryXpress. The cost of the tour is Rs. 1,27,500 per person.

For practitioners seeking perspectives into consumers and advertiser subject matters, INMA offers two half-day seminars. The morning seminar on 20 November 2019 will comprise two sessions: ‘Impact of socio-cultural patterns on content consumption and news brands’ and ‘How mobile and video journalism are driving a culture change?’ The seminar will take place at The Imperial, New Delhi, and the cost is Rs. 16,000 per person.

The afternoon seminar on the same day and at the same venue will include two sessions: ‘Browsing through the labyrinth of smart data’ and ‘Unleashing the potential of native advertising.’ The cost of the seminar is Rs. 16,000 per person.

At the conference, one can gain insights into what matters most now – how to win in a world of disruptive changes and unprecedented competition. Shailesh Prakash, chief information officer and vice president of Digital Product Development, The Washington Post, will address the audience on ‘News Media Today – The perfect storm or the perfect opportunity?.’ Andy Brown, chief executive officer and chairman, Kantar Media, will talk about ‘What do brands want now’ and Earl J Wilkinson, executive director and chief executive officer, INMA, will present the ‘News Media Outlook 2019 – What’s over the horizon for publishers in South Asia.’ The sessions will take place on 21 and 22 November 2019 at The Imperial. The cost of the sessions is Rs. 45,000 per person.

The above-mentioned rates are applicable till 30 September 2019, under the early bird offer.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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