Register for the INMA South Asia Media Festival

Early bird discount ends on 30 September 2019

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The INMA South Asia Study Tour, taking place on 18 and 19 November 2019, is a two-day exploration of the Delhi, Noida, and Gurgaon media market. The study tour will explore news brands, news media organizations, and digital start-ups with an eye for disruption, innovation and growth opportunities. At each stop, INMA study tour participants will get an in-depth overview and tour offices.

The tour will include visits to the offices of The Indian Express, Facebook, Hindustan Times, Times Internet, Google, and StoryXpress. The cost of the tour is Rs. 1,27,500 per person.

For practitioners seeking perspectives into consumers and advertiser subject matters, INMA offers two half-day seminars. The morning seminar on 20 November 2019 will comprise two sessions: ‘Impact of socio-cultural patterns on content consumption and news brands’ and ‘How mobile and video journalism are driving a culture change?’ The seminar will take place at The Imperial, New Delhi, and the cost is Rs. 16,000 per person.

The afternoon seminar on the same day and at the same venue will include two sessions: ‘Browsing through the labyrinth of smart data’ and ‘Unleashing the potential of native advertising.’ The cost of the seminar is Rs. 16,000 per person.

At the conference, one can gain insights into what matters most now – how to win in a world of disruptive changes and unprecedented competition. Shailesh Prakash, chief information officer and vice president of Digital Product Development, The Washington Post, will address the audience on ‘News Media Today – The perfect storm or the perfect opportunity?.’ Andy Brown, chief executive officer and chairman, Kantar Media, will talk about ‘What do brands want now’ and Earl J Wilkinson, executive director and chief executive officer, INMA, will present the ‘News Media Outlook 2019 – What’s over the horizon for publishers in South Asia.’ The sessions will take place on 21 and 22 November 2019 at The Imperial. The cost of the sessions is Rs. 45,000 per person.

The above-mentioned rates are applicable till 30 September 2019, under the early bird offer.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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