Fujifilm at IFRA World Publishing Expo 2019

New strategy for its newspapers business


Fujifilm’s comprehensive Platesense solution and thermal processless plates are reportedly improving productivity and providing time and cost savings to commercial printers all over Europe. Fujifilm invites newspaper printers to come and learn how these innovations can boost productivity, reduce costs and waste at its Stand E.03 in Hall 21A during IFRA World Publishing Expo 2019 from 8 to 9 October in Berlin.

For a set monthly fee, printers can lease CtP equipment directly from Fujifilm, eliminating the capital expenditure required to upgrade or invest in new platesetting equipment. Furthermore, as part of the same agreed monthly fee, Fujifilm may take responsibility for all parts of plate production, supplying the plates and consumables as they are needed and taking care of waste and aluminum collection. Extra services can also be availed including management of prepress personnel and an upgrade to Fujifilm’s dedicated Elara newspaper workflow solution.

With newspaper printers under continued pressure to cut costs and improve efficiencies, Fujifilm is also looking at ways it can bring its thermal processless plate technologies to the newspaper market. Fujifilm plans to unveil a strategy for the future-based benefits of its processless plate technologies to newspaper printers, alongside its existing violet systems and Elara workflow solution during the IFRA World Publishing Expo. Combined with Platesense, these solutions provide a platform for newspaper printers to maximize efficiencies and minimize costs.

Thomas Kurz, head of Newspapers, Fujifilm Graphic Systems EMEA said, “Fujifilm is proud to have held such a longstanding reputation for helping newspaper printers boost profitability through the unrivaled performance and durability of our environmentally friendly Superia plate range. We’re delighted to now be bringing our ground-breaking Platesense solution and the benefits of thermal processless technology to the newspaper printing industry. This will not only benefit newspaper printers with improved performance and resource savings, it will also simplify their entire plate production process and reduce operational costs.

Fujifilm recognizes the huge challenges faced by newspaper printers in the current market. In Platesense, and our leading processless plate technologies, we can offer new opportunities to radically boost operating efficiencies and maximize profitability by meeting these challenges head-on.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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