INMA masterclass on future of advertising and sales

Masterclass to share key insights on future of advertising and sales

INMA masterclass on future of advertising and sales

International News Media Association (INMA) is organizing a masterclass on “What’s Next in Advertising Sales” from 10-17 November 2020 from 1000-1230 hours New York time.

In this Master class, participants will learn how publishers organise their sales team compensation when advertising sales moves to long-term relationships with advertisers, and what skill sets are needed from their advertising team. The masterclass will also discuss self-service advertising where the client does everything themselves and there is no sales team; and selling advertising in a changed market.

Some of the topics covered in the masterclass are market trends, business models and strategies for 2021, best practices including multi-channel products supporting ad sales, partnership models, native advertising, targeting emotional context, data analytics in advertising, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third party cookie demise.

The panelists include Gustaf Eriksson, head of business, Intelligence Norway; Dr. Augustine Fou, advertising consultant, Marketing Science Consulting Group, United States; Hakan Hamrin, head of programmetic, Stampen Media, Sweden; Preetinder Kaur, head of brand solutions, The Hindu Group, India; Pietari Korhonen, head of news media & lifestyle, Sanoma media, Finland; Thomas Lue Lytzen, head of product development & insights, JP Politikens Hus., Denmark; Mickaela Lusignan, regional digital director, USA today, Network/LOCALiQ, United States; Allison Murphy, vice president of ad innovation, The New York Times, United States; and Christian Thu, vice president advertising sales, Amedia, Norway.

The masterclass costs US$ 395 for INMA members, while non-members can avail of the facility at US$ 1,190 which includes one year of INMA membership. Click here to register for the masterclass.

Indian Printer and Publisher started in April 1979 enters its 43rd year as a monthly magazine in print. Our web platform which started in 1998 is now in its 24th year. We have a wide readership in both print and on the web but we need continuous financial support from our readers to keep evolving and growing. Please subscribe to our website and our eZines.

Subscribe Now


Please enter your comment!
Please enter your name here