Be your own innovator and disrupter – WAN-IFRA India 2019

Driving revenue and excellence in challenging business times

The inaugural ceremony of the WAN-IFRA conference.
The inaugural ceremony of the WAN-IFRA conference.

WAN-IFRA’s 27th annual conference in India, WAN-IFRA India 2019, was held in Gurugram, Delhi, with over 340 news publishing executives from over 25 countries, discussing and tracing the transformation of the news media business. The conference, held from 18 to 19 September 2019 at Leela Ambience Hotel, Gurugram, was co-sponsored by The Indian Newspaper Society. The conference had two parallel summits – the Advertising Summit for advertising managers and the Printing Summit for printing technology managers.

The WAN-IFRA conference was set in motion with three keynote speeches by Lisa MacLeod, head of Digital at Tiso Blackstar Group, South Africa and vice president of WAN-IFRA, Warren Fernandez, editor-in-chief, The Strait Times and SPH’s English/Malay/Tamil Media Group, and Raj Jain, chief executive officer, Bennett, Coleman.

MacLeod talked about technology innovations and business transformation experiences at Tiso Blackstar Group. “Tiso Blackstar has built its own content management system and has reduced the number of editions. We have trimmed down our print costs. Our reporting staff now starts early in the day to file reports for the web. Paid content is our primary focus and we have six operational paywalls,” MacLeod said.

The conference was well attended by 3over 40 news publishing executives from over 25 countries
The conference was well attended by 3over 40 news publishing executives from over 25 countries

She also mentioned that the data cost for mobile phones is about six times higher than that in Europe and South Africans spend more on communication than on health or education. “To serve this large chunk of our audience who cannot afford data, we have created an app that does not need data to run. SA News Live is powered by free content from all our newsrooms,” McLeod said.

Fernandez discussed extending the life of the printed product while gearing up for a digital-first newsroom and the transformation. He said, “We looked at global newsrooms but figured replication was not an option. We needed to understand our audience. We don’t like to call ourselves a digital-first newsroom; print and digital both play an important part for us”.

Jain talked about the print business in India and how it is a flag-bearer of responsible journalism. “It doesn’t leave much room for sensationalism and out of context reporting,” said Jain. In the last few years, while print has fought for survival globally, it has thrived in India. It, however, has also faced challenges. “The habit of reading the newspaper in the morning is being threatened by digital notifications and multimedia. Print has to be its own innovator and disrupter in the new world,” added Jain.

The WAN-IFRA  conference started with a workshop on combating misinformation, by Pratik Sinha, co-founder of Alt News, on 17 September as a precursor to the event. The two-day workshop covered a host of tools to fight fake news such as video and image verification, writing a convincing fact-check, search strategies for different platforms among others.

The two-day conference was sprinkled with stimulating discussions on newspaper distribution, design thinking, revenue strategies, business transformation and strategic shifts in the Indian advertising landscape.

Women in News

The conference featured a ‘Women in News’ panel discussion on the afternoon of 18 September, where women journalists discussed gender diversity and equality in Indian newsrooms. The panel, chaired by Ritu Kapur, co-founder and chief executive officer at The Quint, featured Neha Dixit, independent journalist; Sandhya Ravishankar, editor at The Lede; Ritu Sarin, editor, Investigations at Indian Express; and Kavita Devi, digital head at Khabar Lahariya.

Over 25 suppliers from both, India and abroad, participated in the foyer expo, displaying their products and services for the newspaper printing and publishing industry.

The event concluded on 19 September with a panel discussion by chief executive officers of leading news media organizations including Jayant Mammen Mathew, executive director of Malayala Manorama, Pawan Agarwal, deputy managing director, DB Corp, and Sanjay Gupta, editor and chief executive officer, Jagran Prakashan. The panel discussed the challenges and opportunities of print and how its life can be extended. Post the conference, a visit to The Times of India printing plant in Manesar was organized for the delegates.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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