INMA crosses milestone of 15,000 members

Reinvention of the association during Covid-19

Earl Wilkinson executive director and CEO Photo INMA
Earl Wilkinson executive director and CEO Photo INMA

This year, celebrating its 90th anniversary, the International News Media Association (INMA) passed 15,000 members last week. “I’ve noticed during Covid-19, that people need a reason to celebrate. Crossing 15,000 members in our 90th year (on the week I celebrated my 30th anniversary) is a damned good reason to raise our glasses to our beloved press association that energetically finds new ways to help our members and our industry,” said Earl Wilkinson, executive director and CEO of INMA.

How INMA reinvented itself during Covid-19

“In a year when a global pandemic overshadowed all plans to commemorate nine decades of service to the news industry, I want to use this occasion to shed light on what has happened to INMA during Covid-19 and put what has been achieved in a context befitting nine decades of achievement,” said Wilkinson. “It is a story of fear and reinvention that has attracted the attention of other associations and even member media companies. It is a story that you helped to shape through your involvement and your contributions, all accelerated through crisis.”

During the pandemic, INMA’s steps include increased the annualized daily content provided to members from 500 to 800 articles, increased global webinars from 33 last year to 75 this year, and expanded strategic reports from four to nine.

INMA also created the INMA Knows distillation project to break down the avalanche of information at your fingertips as a member. It launched webinars in South Asia and Latin America where languages, time zones, and cultures are unique. INMA launched the ’30 Under 30’ Awards, created and managed by its Young Professionals Initiative.

Through partnerships with the Google News Initiative and Facebook Journalism Project, INMA was able to support subscription initiatives in Europe, North America, and South Asia. With the Google News Initiative, it created the Elevate Scholarships for under-represented groups — responding to a unique moment in our world.

Through three quarters of 2020, traffic is up sharply: 21% more users and 28% more pageviews, Wilkinson said. “We have so much more in store for INMA members in 2021. We have grabbed the Covid-19 moment and unabashedly ripped through the ‘what if’ fears,” he said. “Our Board hears you, and they are active. We know people won’t be getting on planes, certainly across oceans, any time soon. We know our little virtual town needs segmenting, and those communities deserve tender loving care.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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