Date rescheduled for WAN-IFRA workshop

Trending ways to monetize mobile user traffic


The date for the WAN-IFRA workshop on ‘Trending ways to monetize mobile user traffic’ for mobile marketing, advertising managers, and content/revenue developers has been rescheduled. The revised date is now 18 December 2019. The one-day workshop will take place in Hyderabad.

Attendees at the workshop will learn about implementing formula for calculation amount to be charged to advertisers for private ad spaces on your website, calculating website value while selling private ads and monetizing content, videos on Facebook to earn revenue, and then how to maximize it. A new recent feature announced by Facebook.

Alok Agarwal, the workshop trainer, is an individual digital marketing consultant with technical professional experience of more than 15 years. He will share ideas on the functions and features of Facebook content marketing platforms for digital publishers, rules and guidelines for Google AdMob and third-party apps. He will also explain how to monetize content and promote an app in Google Play stores and what are its pros and cons. Google’s mobile-first approach will also be discussed.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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