Date rescheduled for WAN-IFRA workshop

Trending ways to monetize mobile user traffic


The date for the WAN-IFRA workshop on ‘Trending ways to monetize mobile user traffic’ for mobile marketing, advertising managers, and content/revenue developers has been rescheduled. The revised date is now 18 December 2019. The one-day workshop will take place in Hyderabad.

Attendees at the workshop will learn about implementing formula for calculation amount to be charged to advertisers for private ad spaces on your website, calculating website value while selling private ads and monetizing content, videos on Facebook to earn revenue, and then how to maximize it. A new recent feature announced by Facebook.

Alok Agarwal, the workshop trainer, is an individual digital marketing consultant with technical professional experience of more than 15 years. He will share ideas on the functions and features of Facebook content marketing platforms for digital publishers, rules and guidelines for Google AdMob and third-party apps. He will also explain how to monetize content and promote an app in Google Play stores and what are its pros and cons. Google’s mobile-first approach will also be discussed.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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