Wan-Ifra organizes Digital Media Europe 20

Special virtual edition to discuss subscription and advertising challenges

Wan-Ifra organizes Digital Media Europe 20 (Image: Brian Jones on Unsplash)

Wan-Ifra is hosting a special virtual edition of Digital Media Europe 20 (DME20) subscription marketing & premium advertising from Tuesday, 10 November to Thursday, 12 November 2020. DME20 aims to mix practical tips and inspiration. And share news of an industry severely impacted by the pandemic.

The international speakers at the event include Stefan Buhr, distribution director, Frankfurter Allgemeine Zeitung, Germany; Fleur Lavedan, sales and customer marketing director, L’Equipe, France; Haakon Johansen, vice president Consumer Market, Amedia, Norway; Anita Zielina, director of Innovation & Leadership; Xenia Daum, managing director, styria digital one, Austria; Koen Meeusen, director reader revenue, Mediahuis, Belgium; Arun Venkataraman, global strategy lead, Google News Initiative, USA; Jerusha Sukhdeo-Raath, head of Brand Studio: 24.com, News24, South Africa; and Jarrod Dicker, vice president Commercial Strategy, Technology and R&D, The Washington Post, USA, among others.

Topics to be discussed include how Schibsted hit 1 Billion Krone reader revenue; impact of investigative journalism on subscription; the rise of FAZ Plus; Google News Initiative: a retrospective and looking forward; customer journey orchestration; local subscription challenges; the future advertising ecosystem: defining a priority list; how diversity and inclusion can yield tangible business results; and navigating digital advertising and what needs to change.

Click here to register for the event

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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