Wan-Ifra organizes Digital Media Europe 20

Special virtual edition to discuss subscription and advertising challenges

Wan-Ifra organizes Digital Media Europe 20 (Image: Brian Jones on Unsplash)

Wan-Ifra is hosting a special virtual edition of Digital Media Europe 20 (DME20) subscription marketing & premium advertising from Tuesday, 10 November to Thursday, 12 November 2020. DME20 aims to mix practical tips and inspiration. And share news of an industry severely impacted by the pandemic.

The international speakers at the event include Stefan Buhr, distribution director, Frankfurter Allgemeine Zeitung, Germany; Fleur Lavedan, sales and customer marketing director, L’Equipe, France; Haakon Johansen, vice president Consumer Market, Amedia, Norway; Anita Zielina, director of Innovation & Leadership; Xenia Daum, managing director, styria digital one, Austria; Koen Meeusen, director reader revenue, Mediahuis, Belgium; Arun Venkataraman, global strategy lead, Google News Initiative, USA; Jerusha Sukhdeo-Raath, head of Brand Studio: 24.com, News24, South Africa; and Jarrod Dicker, vice president Commercial Strategy, Technology and R&D, The Washington Post, USA, among others.

Topics to be discussed include how Schibsted hit 1 Billion Krone reader revenue; impact of investigative journalism on subscription; the rise of FAZ Plus; Google News Initiative: a retrospective and looking forward; customer journey orchestration; local subscription challenges; the future advertising ecosystem: defining a priority list; how diversity and inclusion can yield tangible business results; and navigating digital advertising and what needs to change.

Click here to register for the event

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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