Wan-Ifra organizes Digital Media Europe 20

Special virtual edition to discuss subscription and advertising challenges

Wan-Ifra organizes Digital Media Europe 20 (Image: Brian Jones on Unsplash)

Wan-Ifra is hosting a special virtual edition of Digital Media Europe 20 (DME20) subscription marketing & premium advertising from Tuesday, 10 November to Thursday, 12 November 2020. DME20 aims to mix practical tips and inspiration. And share news of an industry severely impacted by the pandemic.

The international speakers at the event include Stefan Buhr, distribution director, Frankfurter Allgemeine Zeitung, Germany; Fleur Lavedan, sales and customer marketing director, L’Equipe, France; Haakon Johansen, vice president Consumer Market, Amedia, Norway; Anita Zielina, director of Innovation & Leadership; Xenia Daum, managing director, styria digital one, Austria; Koen Meeusen, director reader revenue, Mediahuis, Belgium; Arun Venkataraman, global strategy lead, Google News Initiative, USA; Jerusha Sukhdeo-Raath, head of Brand Studio: 24.com, News24, South Africa; and Jarrod Dicker, vice president Commercial Strategy, Technology and R&D, The Washington Post, USA, among others.

Topics to be discussed include how Schibsted hit 1 Billion Krone reader revenue; impact of investigative journalism on subscription; the rise of FAZ Plus; Google News Initiative: a retrospective and looking forward; customer journey orchestration; local subscription challenges; the future advertising ecosystem: defining a priority list; how diversity and inclusion can yield tangible business results; and navigating digital advertising and what needs to change.

Click here to register for the event

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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