Roland at Media Expo 2017

Offering an array of printing solutions

Nikhil Dogra, marketing manager, Apsom Infotex at Media Expo 2017. Photo IPP

Roland came to Media Expo 2017 with five different machines—the Soljet EJ-640, VersaEXPRESS RF-640A, VersaUV LEF-300 and True VIS SG and VG series. The Roland Soljet EJ-640 comes with staggered printheads and an industrial design. It works with DG EJ INK that reduces costs by 35%. The VersaEXPRESS RF-640A is a large format inkjet printer while the VersaUV LEF-300 is from theVersaUV LEF series printers. Roland attended Media Expo 2017 with the primary objective of displaying their premium machines to customers.

“As the first day of the event was a weekday, we received lesser footfall than expected but the number of visitors increased over the next two days. We have received a healthy number of queries and good response at the show,” said a company representative.

Sharing his views on the Chinese participation in Indian market, he said that on any given day, a Roland, an HP or a Colorjet would be far ahead of any Chinese company in terms of quality and output. “Roland products come with a three-year outdoor life. This is one major factor to be considered as the customer can be sure of the longevity of the product,” he said.

The gifting sector in the Indian market is also increasing considerably, creating new dimensions to explore. The representative further said, “The technological advancements in this sector are driven by the demands of the customer. The modern-day customer is always asking for something new. They demand better products at lesser costs and that is where we come into the picture. Brands like Roland and Colorjet are constantly striving to fulfil the customers’ demands. We bring a certain premium-ness to our products, which a Chinese manufacturer might not be able to deliver.”

According to him, the wide array of options available to an Indian customer, such as low-cost, affordable and ephemeral products, is the only aspect that bothers Roland. The company strongly feels that the Indian market still doesn’t quite believe in good quality, long-lasting products as they are quite costly.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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