Roland at Media Expo 2017

Nikhil Dogra

Roland came to Media Expo 2017 with five different machines—the Soljet EJ-640, VersaEXPRESS RF-640A, VersaUV LEF-300 and True VIS SG and VG series. The Roland Soljet EJ-640 comes with staggered printheads and an industrial design. It works with DG EJ INK that reduces costs by 35%. The VersaEXPRESS RF-640A is a large format inkjet printer while the VersaUV LEF-300 is from theVersaUV LEF series printers. Roland attended Media Expo 2017 with the primary objective of displaying their premium machines to customers.

“As the first day of the event was a weekday, we received lesser footfall than expected but the number of visitors increased over the next two days. We have received a healthy number of queries and good response at the show,” said a company representative.

Sharing his views on the Chinese participation in Indian market, he said that on any given day, a Roland, an HP or a Colorjet would be far ahead of any Chinese company in terms of quality and output. “Roland products come with a three-year outdoor life. This is one major factor to be considered as the customer can be sure of the longevity of the product,” he said.

The gifting sector in the Indian market is also increasing considerably, creating new dimensions to explore. The representative further said, “The technological advancements in this sector are driven by the demands of the customer. The modern-day customer is always asking for something new. They demand better products at lesser costs and that is where we come into the picture. Brands like Roland and Colorjet are constantly striving to fulfil the customers’ demands. We bring a certain premium-ness to our products, which a Chinese manufacturer might not be able to deliver.”

According to him, the wide array of options available to an Indian customer, such as low-cost, affordable and ephemeral products, is the only aspect that bothers Roland. The company strongly feels that the Indian market still doesn’t quite believe in good quality, long-lasting products as they are quite costly.

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