Avery Dennison at Media Expo 2017

Offering the latest graphics solutions

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Avery
Avery Dennison team at Media Expo 2017

At the recently concluded Media Expo 2017, Avery Dennison showcased its latest graphics solutions to the large number of curious visitors at its stand. The company stand comprised of graphics products for the interior designing and architecture space. In sync with the products on display, the company decorated its stand walls with textured vinyl films produced in digital and UV printing machines using eco solvent inks.

Avery Dennison had its top range of products on display, such as the cast films, monomeric films and polymeric films. Of particular interest was the recently launched MPI 3800 monomeric film. The product has been specially developed for the Indian market and has found many buyers exceeding the company’s expectations.

The MPI 3800 offers phenomenal print quality at an affordable range. The product is aimed at the POP segment customers.

Avery received a healthy stream of visitors on all three days of the event, with the last day being the busiest. Company representatives acknowledged the importance of participating in the event as they received many queries and connected with serious buyers during the show.

The Avery Dennison plant in Pune was built to ease the company’s study, research and launch activities in India. The plant enables them to bring products to end consumers in the market faster. The company claims to work closely with HP. Most of their new products are often sent to HP for certification. Avery Dennison and HP have a strong global alliance and working relationship, with HP endorsing many of the products produced by Avery Dennison.

When asked about the Indian market, the company representative shared that India’s largely unorganized market with local players have posed a major challenge to the company. Another challenge faced by the company is to cope up with the pace of demand from the customers. She further added, “Nevertheless, being the brand that Avery Dennison is, we somehow manage to inch forward in competition from the local players and the only way we can survive in this resolute market is by continuing to evolve with the demands of the end consumers.”

Avery Dennison recently acquired Mactac and Hanita Coatings and introduced the companies to the Indian market. The company aims to campaign their products well in order to reach out to the Indian customers effectively in the near future.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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