With a focus towards a sustainable print eco system, ColorJet group launched their new set of printing technologies – SONIQ HQ & FLAGJET – at Media Expo Mumbai 2020. MS Dadu, chairman at ColorJet, launched the two new models.
Explaining the new product launches, Smarth Bansal, deputy general manager – Product Management said, SONIQ HQ is a 3.2 meter indoor and outdoor high-quality eco-solvent printer that can print up to a speed of 1175 square feet an hour. It supports all types of media of both eco-solvent and solvent base, such as canvas, SAV, PVC banner, backlit film and window film along with biodegradable and recyclable fabric solutions using ColorJet’s indigenous BioPrint technology.
FLAGJET is a 1.8 meter direct to fabric sublimation printer that has been designed especially for flags and cloth banner printing. It easily prints on polyester base fabric and also uses environment-friendly aqueous-based inks, which are internationally Oeko Tex approved.
Talking about ColorJet’s Make-in-India manufacturing facility, Bansal added, “We have internationally accepted top notch manufacturing facilities, which produce precision engineered machines of the highest quality. We take pride in the fact that we are the only Indian manufacturers who produce inkjet printers in India, with 75% manufacturing value addition. With our local operations, we serve our Indian customers readily, in terms of service and spare parts.”
Media Expo is India’s largest exhibition in the field of signage and advertising and has always provided the industry with innovative solutions in the field of signage, advertising, branding and printing.
Commenting on the market scenario, Deborshi Paul Chaudhary, general manager – Apsom Infotex Ltd. said, “With changing market scenario, we also innovate to bring out new products time and again. The two new products that have been launched are in line with changing customer needs and market demand, and are aimed to generate the best profitability for our customers.”
Apart from the above two new launches, ColorJet is also displaying a UV Flatbed machine – Verve LED 2518 and a 3.2-meter UV roll-to-roll machine, the Vulcan.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
