Colorjet showcases new digital inkjet solutions at Media Expo Mumbai

Two new products launched with focus towards sustainable printing

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ColorJet at Media Expo 2020 in Mumbai
ColorJet at Media Expo 2020 in Mumbai

With a focus towards a sustainable print eco system, ColorJet group launched their new set of printing technologies SONIQ HQ & FLAGJET at Media Expo Mumbai 2020. MS Dadu, chairman at ColorJet, launched the two new models.

Explaining the new product launches, Smarth Bansal, deputy general manager – Product Management said, SONIQ HQ is a 3.2 meter indoor and outdoor high-quality eco-solvent printer that can print up to a speed of 1175 square feet an hour. It supports all types of media of both eco-solvent and solvent base, such as canvas, SAV, PVC banner, backlit film and window film along with biodegradable and recyclable fabric solutions using ColorJet’s indigenous BioPrint technology.

FLAGJET is a 1.8 meter direct to fabric sublimation printer that has been designed especially for flags and cloth banner printing. It easily prints on polyester base fabric and also uses environment-friendly aqueous-based inks, which are internationally Oeko Tex approved.

Talking about ColorJet’s Make-in-India manufacturing facility, Bansal added, “We have internationally accepted top notch manufacturing facilities, which produce precision engineered machines of the highest quality. We take pride in the fact that we are the only Indian manufacturers who produce inkjet printers in India, with 75% manufacturing value addition. With our local operations, we serve our Indian customers readily, in terms of service and spare parts.”

Media Expo is India’s largest exhibition in the field of signage and advertising and has always provided the industry with innovative solutions in the field of signage, advertising, branding and printing.

Commenting on the market scenario, Deborshi Paul Chaudhary, general manager – Apsom Infotex Ltd. said, “With changing market scenario, we also innovate to bring out new products time and again. The two new products that have been launched are in line with changing customer needs and market demand, and are aimed to generate the best profitability for our customers.”

Apart from the above two new launches, ColorJet is also displaying a UV Flatbed machine – Verve LED 2518 and a 3.2-meter UV roll-to-roll machine, the Vulcan.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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