Photo Park adds two new HP Indigo 7K Presses

Bid to expand digital printing network

The Photo Park Digital Press team with the HP Indigo 7K digital press. Photo HP

Photo Park Digital Press, one of the biggest color labs in India, has purchased two new HP Indigo 7K presses, taking its total fleet of HP Indigo presses to eight. Photo Park aims to use HP technology to provide printing services to international markets and expand its network to other regions of India.

Photo Park, which was established in 1979, started its first color lab in 1983 in Trivandrum, now Thiruvananthapuram. “Photopark stands for ‘symbol of quality,’ which has helped us to serve more than 25% of the photo industry’s requirements directly and indirectly in Tamil Nādu and Kerala. With new technology, we started to serve the domestic and international market too,” said Francis, managing director, Photo Park Digital.

With HP Indigo’s technology, we have extended our service in the printing press industry with a real color printing solution. We aim to be one of the best printers in the industry, offering uncompromising customer satisfaction and best-in-class services. Photo Park is one of the biggest photo printing companies in India and is enhancing its expertise and capability. We want to be India’s preferred photo book production partners,” Francis said.

A Appadurai, country manager, Indigo & Inkjet Business Solutions, HP India, said, “Over the last decade, the digital printing industry has undergone a tremendous transformation. With the revolution of HP’s digital printing press for the photo and commercial printing industry, our customers can innovate and technologically advance their offerings to meet the evolving needs of the market. Photo Park is a classic example of how they have expanded over the years. We are proud to collaborate with them once again. We are confident that their trust and faith in HP’s digital technology has helped them achieve the highest standards of print quality.”

The Photo Park Digital Press and HP teams at the installation. Photo HP

HP Indigo Digital Presses are designed to help print owners become smart suppliers with access to a wider variety of materials, more versatile media options, and an increased color gamut beyond CMYK. With advancements in A3 printing speed, adaptability, and operating efficiency, customers can now employ an HP Indigo Digital Press to meet any need, the company says.

The HP Indigo 7K Digital Press provides printers with many applications, premium quality, and color for photo and commercial printing. As photographers are sensitive to facial tones, the HP Indigo Digital Press usually prints using the 6-color process to capture specific hues.

Unlike conventional printing methods, the 7K allows high-quality printing for photo applications, allowing the users to achieve its maximum color gamut using innovative vivid pink and vivid green Inks. With the use of different papers and the 7K press, Photo Park can produce high-quality albums that are lightweight, waterproof, and last long.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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