Worldwide Publishing and Content Community meets from tomorrow in Berlin

Worldwide Publishing and Content Community meets from tomorrow in Berlin

With 181 exhibitors, the well-established IFRA World Publishing Expo begins tomorrow, for the first time together with the new DCX Digital Content Expo. The spectrum covered by the dual exhibition ranges from the print production chain up to digital innovations in the news and content industry. Key highlights include international keynote lectures and the presentation of the World Digital Media Awards. 
The 47th edition of the IFRA World Publishing Expo comes in a strengthened position to Berlin, with many important exhibitors for the print business marking their participation. In the new WAN-IFRA Report, ‘High-Value Print Production,’ that the World Association of Newspapers and News Publishers has published to coincide with the exhibition, it is described how many publishers and newspaper printing companies are making every effort to offer higher-quality products. By doing so, they can offset reduced print-runs by processing additional orders. Printing presses, plates, prepress, paper, ink, mailroom technology, distribution, management and organization—content producers have the opportunity at the exhibition to bring themselves up to speed with the latest developments for the print sector. 

At the same time, the new DCX Digital Content Expo, which shares Halls 21 and 22 at Messe Berlin with IFRA, focuses on digital: with the spotlight on strategy, newsroom, production, distribution, monetization and advertising for digital content. Latest trends, reflected also in the exhibition program, are solutions for dealing with fake news and hate comments, Artificial Intelligence for media makers, robot journalism as well as the possibilities to make money with platform publishing. 

World Digital Media Awards: Presentation ceremony on the first exhibition day 
The World Digital Media Awards are the most prestigious awards for Best Practice innovations in worldwide digital publishing. WAN-IFRA presents the Digital Media Awards during the year in various regions throughout the world. 

The awards present inspiring models for the industry. Publishing companies and other news publishers have the opportunity to get to know examples of Best Practice from all over the world. The World Awards are given in ten different categories. The winners of the regional Digital Media Awards (Europe, Asia, Latin America, India, Arabic Middle East and Africa) compete for the World Digital Media Awards that will be announced this year at the Digital Content Expo in DCX Berlin, on 10 October 2017. The awards ceremony will begin at 3.30 p.m. on the conference stage.

Keynote and other outstanding speakers
The list of speakers ranges from important heads of leading publishing companies such as Michael Golden (The New York Times Company), Mathias Döpfner (Axel Springer SE), Kevin Beatty (dmg media, UK, Daily Mail), up to well-known researchers and authors such as Iris Chyi (University of Texas at Austin, USA), Jeff Jarvis (author “What Would Google Do?”) and Vasily V. Gatov (Russian Publishers Guild). Altogether the program consists of more than 100 speakers on four stages. These include, besides many entrepreneurs, also representatives of innovative media, such as Jason Karaian (Quartz), Xavier van Leeuwe (NRC Media), Esra Dogramaci (DW – Deutsche Welle) and Ilkka O. Lavas (founder of multiple start-ups).

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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