Worldwide Publishing and Content Community meets from tomorrow in Berlin

Worldwide Publishing and Content Community meets from tomorrow in Berlin

With 181 exhibitors, the well-established IFRA World Publishing Expo begins tomorrow, for the first time together with the new DCX Digital Content Expo. The spectrum covered by the dual exhibition ranges from the print production chain up to digital innovations in the news and content industry. Key highlights include international keynote lectures and the presentation of the World Digital Media Awards. 
The 47th edition of the IFRA World Publishing Expo comes in a strengthened position to Berlin, with many important exhibitors for the print business marking their participation. In the new WAN-IFRA Report, ‘High-Value Print Production,’ that the World Association of Newspapers and News Publishers has published to coincide with the exhibition, it is described how many publishers and newspaper printing companies are making every effort to offer higher-quality products. By doing so, they can offset reduced print-runs by processing additional orders. Printing presses, plates, prepress, paper, ink, mailroom technology, distribution, management and organization—content producers have the opportunity at the exhibition to bring themselves up to speed with the latest developments for the print sector. 

At the same time, the new DCX Digital Content Expo, which shares Halls 21 and 22 at Messe Berlin with IFRA, focuses on digital: with the spotlight on strategy, newsroom, production, distribution, monetization and advertising for digital content. Latest trends, reflected also in the exhibition program, are solutions for dealing with fake news and hate comments, Artificial Intelligence for media makers, robot journalism as well as the possibilities to make money with platform publishing. 

World Digital Media Awards: Presentation ceremony on the first exhibition day 
The World Digital Media Awards are the most prestigious awards for Best Practice innovations in worldwide digital publishing. WAN-IFRA presents the Digital Media Awards during the year in various regions throughout the world. 

The awards present inspiring models for the industry. Publishing companies and other news publishers have the opportunity to get to know examples of Best Practice from all over the world. The World Awards are given in ten different categories. The winners of the regional Digital Media Awards (Europe, Asia, Latin America, India, Arabic Middle East and Africa) compete for the World Digital Media Awards that will be announced this year at the Digital Content Expo in DCX Berlin, on 10 October 2017. The awards ceremony will begin at 3.30 p.m. on the conference stage.

Keynote and other outstanding speakers
The list of speakers ranges from important heads of leading publishing companies such as Michael Golden (The New York Times Company), Mathias Döpfner (Axel Springer SE), Kevin Beatty (dmg media, UK, Daily Mail), up to well-known researchers and authors such as Iris Chyi (University of Texas at Austin, USA), Jeff Jarvis (author “What Would Google Do?”) and Vasily V. Gatov (Russian Publishers Guild). Altogether the program consists of more than 100 speakers on four stages. These include, besides many entrepreneurs, also representatives of innovative media, such as Jason Karaian (Quartz), Xavier van Leeuwe (NRC Media), Esra Dogramaci (DW – Deutsche Welle) and Ilkka O. Lavas (founder of multiple start-ups).

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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