Media Expo –The digital signage market of India

Reimagining retail signage with cost-effective solutions

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Media Expo
Media Expo’s return after two years in the financial capital will be the perfect meeting point to identify innovative as well as cost-effective signage solutions. Photo Messe Frankfurt

The Brihanmumbai Municipal Corporation’s (BMC) recent move of making it mandatory for shops to use signage boards with regional language is set to create an influx of business opportunities for the signage industry in India. With the dates of its 2022 edition nearing, Media Expo’s return after two years in the financial capital will be the perfect meeting point to identify innovative and cost-effective signage solutions.

Opening next month, the mega event will host over 100 exhibitors showcasing LED and digital signages, advancements in printing technologies and branding solutions in Mumbai. Top signage brands, including Cosign India, Ads LED, Sign India Corporation, Arihant Uniglobe, Sign Junction, Mistry Sign, Newtech Video Systems, Universal Signs Creation, PV Media Signage, Mahalaxmi Rubtech, will be demonstrating innovative solutions at the three-day fair from 12 – 14 May at the Bombay Exhibition Centre.

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LED display screens held the majority share in India’s digital signage market in 2021, owing to their growing adoption in the retail, commercial, and hospitality sectors. As the OOH ecosystem evolves technologically, digital signage and billboards will continue to attract attention and offer more significant opportunities to local manufacturers. Electronic or digital signages and touchscreen kiosks are emerging technologies as the industry matures. “The next big opportunity lies in digitising OOH spaces, and the civic body’s regional push hints at a massive opportunity for signage manufacturers and retailers. Moving away from traditional signages, retailers can adopt advancements in digital and electronic signages to capture consumer attention and increase retail footfalls. We are confident that the broad showcase will help retailers, corporates and marketers gain new perspectives on the shifting trends.” commented Raj Manek, executive director and board member, Messe Frankfurt Asia.

Media Expo
Media expo Mumbai 2022.

Media Expo has undoubtedly been the most trusted business platform for branding solutions with exhibitors like Angel India Cad Cam, Arrow Digital, Colorjet India, Epson India, HP India Sales, Mehta Cad Cam, Mimaki India, Monotech Systems, Orafol India, Rextone Industries, Suresh Indu Lasers presenting latest advancements year-on-year. The first post-pandemic edition in the financial capital has now attracted 20 new entrants from Ahmedabad, Mumbai, New Delhi, Pune, Surat, and international players from Germany, Italy, and the UK.

An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ will also be unveiled at Media Expo by 6W research at the three-day expo next month, presenting a forward-looking analysis of India’s growing digital signage advertising segment and sectors that will drive growth.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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