Media Expo to introduce new category for ‘labeling’ at upcoming Mumbai exhibition

The trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions

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Media Expo
Media Expo. Photo IPP

Tending to the evolving needs of the advertising industry in the after lockdown era, Media Expo is set to introduce an entirely new product category on labelling and packaging technology at its next edition in Mumbai. Slated to be held in May, the trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions.

Media Expo has consistently proven to be a leading exhibition for advertising and creative field professionals to converge, network and build trade alliances. It has been home to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication, and consumables and media.

The quality of labelling and packaging is one of the crucial factors that can influence a consumer’s buying choices and makes a significant difference in today’s world, where brands are constantly competing against each other. This year, Messe Frankfurt India’s organizer is looking forward to up the tempo by introducing a brand-new category on ‘labelling’ during the 48 edition of Media Expo at Bombay Exhibition Centre, Goregaon, from 12 – 14 May 2022. Media Expo’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments. They were giving business visitors a much broader value and a brand new variety of products to include in their arsenal of branding tools.

Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam will be introducing their most advanced labelling and packaging production technologies for the very first time on the show floor of the Media Expo.

Commenting on the changes ensuing in the advertising sector, Raj Manek, executive director and board member, Messe Frankfurt Asia, shared, “The manner in which advertising and brand content is consumed and perceived has drastically changed over the last few years. Today, digital and physical advertising mediums have become two sides of the same coin and go hand-in-hand in delivering better reach and impact of a brand over its audience. Nonetheless, just as digital advertising keeps evolving, it is also crucial for the physical advertising segment players to keep discovering new technology and channels to suit the preferences of modern consumers.”

Manek further elaborates on Media Expo Mumbai, “Having set a tone for the new normal with our New Delhi edition, and we are ready to once again welcome our industry stakeholders at Media Expo Mumbai 2022. I am also delighted to announce that our brand new product category in labelling featuring on our showfloors this year will expand our value offering to trade visitors. We are confident that Media Expo will prove to be an adept platform to explore new products, trends and business opportunities that will pave the way to the growth of physical advertising segment in India.”

Arihant Uniglobe, Benson Polymers, D-Kit Media, HP India, Laxmi Sales, Mehta Cad Cam, Mimaki, Mistry Sign, Scorpio and Silicon are among the top manufacturers who have confirmed participation at the three-day exhibition.

As advertising trends foray into a mix of digital and physical mediums, Media Expo Mumbai 2022 will be the ultimate business event to witness technologies that will drive the future of the traditional advertising sector. Besides the Mumbai edition, Messe Frankfurt India will also host the advertising fraternity at Media Expo New Delhi from 01 – 03 September 2022 at India Exposition Centre and Mart, Greater Noida.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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