Media Expo to introduce new category for ‘labeling’ at upcoming Mumbai exhibition

The trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions

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Media Expo
Media Expo. Photo IPP

Tending to the evolving needs of the advertising industry in the after lockdown era, Media Expo is set to introduce an entirely new product category on labelling and packaging technology at its next edition in Mumbai. Slated to be held in May, the trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions.

Media Expo has consistently proven to be a leading exhibition for advertising and creative field professionals to converge, network and build trade alliances. It has been home to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication, and consumables and media.

The quality of labelling and packaging is one of the crucial factors that can influence a consumer’s buying choices and makes a significant difference in today’s world, where brands are constantly competing against each other. This year, Messe Frankfurt India’s organizer is looking forward to up the tempo by introducing a brand-new category on ‘labelling’ during the 48 edition of Media Expo at Bombay Exhibition Centre, Goregaon, from 12 – 14 May 2022. Media Expo’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments. They were giving business visitors a much broader value and a brand new variety of products to include in their arsenal of branding tools.

Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam will be introducing their most advanced labelling and packaging production technologies for the very first time on the show floor of the Media Expo.

Commenting on the changes ensuing in the advertising sector, Raj Manek, executive director and board member, Messe Frankfurt Asia, shared, “The manner in which advertising and brand content is consumed and perceived has drastically changed over the last few years. Today, digital and physical advertising mediums have become two sides of the same coin and go hand-in-hand in delivering better reach and impact of a brand over its audience. Nonetheless, just as digital advertising keeps evolving, it is also crucial for the physical advertising segment players to keep discovering new technology and channels to suit the preferences of modern consumers.”

Manek further elaborates on Media Expo Mumbai, “Having set a tone for the new normal with our New Delhi edition, and we are ready to once again welcome our industry stakeholders at Media Expo Mumbai 2022. I am also delighted to announce that our brand new product category in labelling featuring on our showfloors this year will expand our value offering to trade visitors. We are confident that Media Expo will prove to be an adept platform to explore new products, trends and business opportunities that will pave the way to the growth of physical advertising segment in India.”

Arihant Uniglobe, Benson Polymers, D-Kit Media, HP India, Laxmi Sales, Mehta Cad Cam, Mimaki, Mistry Sign, Scorpio and Silicon are among the top manufacturers who have confirmed participation at the three-day exhibition.

As advertising trends foray into a mix of digital and physical mediums, Media Expo Mumbai 2022 will be the ultimate business event to witness technologies that will drive the future of the traditional advertising sector. Besides the Mumbai edition, Messe Frankfurt India will also host the advertising fraternity at Media Expo New Delhi from 01 – 03 September 2022 at India Exposition Centre and Mart, Greater Noida.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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