Canon India strengthens its foothold in Ahmedabad

Installs Canon imagePRESS C910 at Veera Xerox

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Canon
Veera Xerox commissions Canon imagePRESS C910 at Ahmedabad. Photo Canon

Driven by innovation and commitment to serving the customers with new-age technologies, Canon announced the installation of one of their latest cutting-edge products – Canon imagePRESS C910 in Ahmedabad at Veera Xerox. Veera Xerox has been in business for the past 15 years, working as a one-stop digital printing solution for its customers.

Veera Xerox, a digital printing house in Ahmedabad, runs two branches and has earlier used printers by other manufacturers in one of their branches. However, they were not satisfied with the machine quality and consistency when servicing their customers. Thus, they adopted Canon imagePRESS C910 for its printing quality and consistency and to offer a seamless experience to their customers.

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Commenting on the same, Nayan Shah, proprietor, Veera Xerox, said, We are delighted to choose Canon as our preferred partner to cater to the Ahmedabad digital printing market. We have used products from other manufacturers in the past, however, no one matches the quality and constituency of printing that Canon is offering. Canon imagePRESS C910 is a planned investment by us, and we are confident of the rich dividends. It will only help us streamline our digital printing offerings as it offers excellent front-back registration and consistent print quality on various media, including texture, to stay ahead in the competitive market.”

Canon imagePRESS C910 is one of the most innovative production printers from Canon, which has set a new benchmark for print quality and increased the demand for Canon amongst businesses. The innovative imagePRESS C910 series focuses on resolving all the print quality challenges, media flexibility and registration related to color printing. It’s powered by the latest EFI Fiery G250 front end to produce crisp output and remarkable color clarity with powerful color management capabilities. Fiery adds various job submission and automation functionalities which lessen manual intervention and reduce errors in a digital printing workflow.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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