Archroma partners with UNCG on color expert education

Archroma will donate its color management tools for successful careers in the fashion and textiles industries

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Archroma
Students of the Consumer, Apparel, and Retail Studies (CARS) of the University of North Carolina Greensboro (UNCG) with the Color Atlas by Archroma. Photo UNCG

Archroma, in specialty chemicals towards sustainable solutions, has announced the launch of a collaboration with the University of North Carolina Greensboro (UNCG) and its consumer, apparel, and retail studies (CARS) department, aiming to further the education of its students in the area of color management expertize.

As per the agreement, Archroma will donate its leading-edge industry color management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.

The students will have access to a complete set of the ready-to-use color library developed by Archroma for cotton and polyester. The library, well known among fashion designers and stylists as the Color Atlas by Archroma, was launched in 2016 to provide off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Today, the Color Atlas contains 4’320 colors applicable on cotton poplin, almost double compared to similar tools available to textile and fashion specialists, and 1,440 colors on polyester.

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Besides the physical Color Atlas library, the students in the CARS program will also have access to the entire digital files for use in the industry-leading 3D fashion design and development software Browzwear VSticher.

The students will be able to use the Color Atlas books and the digital data as color selection resources for various projects and assignments.

“Archroma is very proud to help grow a young generation of students who launch in their careers armed with hands-on experience on our innovative color management tools,” says Fred Gliddon, Dyeing Operations and Sales manager at Archroma. “The Color Atlas by Archroma is a practical, actionable platform for efficient, time-saving color management, and it is also a wonderful source of inspiration with more than 5,760 colors.”

Dr Nancy Hodges, head of the CARS department at UNCG, adds, “We are excited to use the color atlas platform by Archroma in the classroom to teach students about the importance of color management and inspire creativity and innovation through color. By working together with Archroma, CARS students will be industry-ready when they graduate.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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