The print front end for your headless CMS – tohoop

How to add professional print integration to your WCMS

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The print front end for your headless CMS – tohoop

Publishers have to be able to simply display content on a wide variety of platforms. This article from ppi Media shows how to add professional InDesign integration to a web content management system (WCMS) such as WordPress or Drupal or a headless CMS.

When it comes to publishing, everyone is talking about ‘headless CMS’ right now. While a classic WCMS captures and stores content in its back end and displays this content in format templates via a link to the front end, the front and back end are decoupled in a headless CMS. Instead, applications and websites can access the content from the CMS via an interface and display it individually. One of the advantages of a headless CMS is the fact that the content stored there can be displayed on one or more websites and also used in native iOS and Android apps. This makes headless CMS architecture appealing to mobile and web developers and digital publishers. But can print also be effectively integrated into a (headless) WCMS?

Print’s not dead

We [ppi Media] have developed a solution called ‘tohoop’ (low German for ‘together’) which enables your WCMS to be conveniently connected to InDesign. tohoop is not only a WordPress-to-InDesign solution – it can also be used with Drupal and other systems. As an interface, tohoop is ultimately a print front end for a headless CMS architecture. This is how we integrate the print channel in a digital publishing environment to support all publishers who want to efficiently create print publications from their content held in a WCMS as a central content platform.

Efficient workflows for layout designers and editors

An integral component of the solution is our tohoop planner, a browser-based planning tool that makes it incredibly easy to create and manage publications. Each page can be linked to an InDesign page layout that a designer sets as a template. Of course, other templates can also be created for different pages or documents.

As part of our solution, editors continue to use their trusted online editor in the WCMS and simply create a print version with the tohoop plug-in, which is then assigned to a sample layout. This allows them to adjust their texts according to the print layout specifications. Online-specific content is automatically ignored.

This makes it easy for layout designers to find an article from the WCMS using the content search in the planner and then drag and drop it onto a page to mold it into the pre-defined layout. Our tool even transfers formatting from the CMS and intelligently converts it into InDesign formatting. And if a picture doesn’t look quite right or the text is too short and the heading is too long, this is where the tohoop features come into play as a WCMS plug-in… The planner can be used to open the article in print layout view within the WCMS, allowing each individual line of text to be edited. And an InDesign client doesn’t even have to be opened for minor alterations to the layout, as this can be done in the planner itself using the ‘page layout’ feature, which is a kind of slimmed-down version of InDesign. Needless to say, the tool also enables the fully free layout of all articles in InDesign. By the way: Ads can also be managed using the tohoop planner.

Bottom line

tohoop is not only a WordPress-to-InDesign solution – it also adds a professional print channel to every (headless) WCMS. The tohoop planner makes it easy to create publications and editors can tailor their print content in the WCMS. Layout designers and editorial teams can collaborate efficiently and remotely with tohoop. More information: https://tohoop.de

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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