Geeta Stationary & Printer installs Canon imagePRESS C710

Faster digital color to handle rising volumes

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Geeta
(L to R) Saumitra Trivedi of Edifice Technologies and Hiren Patel of Geeta Stationary & Printer with Canon imagePRESS C710

Andheri West-based Geeta Stationary & Printer commissioned a brand new Canon imagePRESS C710 digital production press in March this year to better manage its growing print volumes. Geeta Stationary & Printer is an old Canon customer but until last year, it only used refurbished Canon presses. In 2021, the company installed a brand-new Canon imageRUNNER Advance 8585 monochrome press. The ImagePRESS C710 is Geeta’s second brand-new Canon press, supplied by Edifice Technologies, the Mumbai region distributor for Canon production printers.

“The presses we were using before the C710 were not able to handle bigger volumes efficiently. We needed a faster and better quality press. With the new C710, we now have the confidence to take on big volume work. Earlier, we were reluctant to accept large volumes because we were not sure we could deliver in time or meet the quality specification desired,” says Hiren Patel, a partner in the firm.

Patel adds that the C710 is also able to efficiently handle textured media, which the older press could not do. Paper wastage is also extremely low, he says, “Whatever paper wastage we have seen is because of human error and not press error. Also, the after-sales service is excellent so we have stopped stocking spare parts. This has freed up a lot of space for us.”

The imagePRESS C710 can print at a speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of plain, heavy, coated, and specialty paper stocks from A4 to 13X51-inches in size. In addition to its Efi Fiery G250 RIP, the press is also available with the more economical IPR option. 

Geeta Stationary & Printer has printed about 13,000 impressions of A3 sheets since the press was commissioned around the middle of March. Patel naturally expects this figure to go up. “Earlier we were doing about 10,000 (A3) impressions every month. On the C710 we have done about 13,000-13,500 (A3) impressions. We expect to touch 15,000 A3-size impressions monthly,” he says.

Geeta Stationary & Printer was established in 2012 and moved to the present location, which it owns, in 2018. Starting with refurbished digital presses, and with business growing steadily, it gradually began phasing out the refurbished machinery. At present, the one-stop-shop offering designing to printing to finishing services in-house does not own any refurbished equipment. It provides its digital print services only to corporate customers based in Andheri West and produces items such as envelopes, catalogs, menu cards, business cards, and stickers.

Planning to buy another new monochrome press

Geeta Stationary & Printer is seeing rapid recovery of its business as economic activity revives and resumes. In Mumbai, all the Covid restrictions have been lifted which has given a boost to mobility. Patel says there is a need for a new monochrome press as the Canon press bought last year is not sufficient to handle the increased volumes. “Our black and white volumes are huge and increasing. We would be needing another monochrome press later this year. We would most likely go for the improved version of the Canon imageRUNNER Advance,” Patel concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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