Geeta Stationary & Printer installs Canon imagePRESS C710

Faster digital color to handle rising volumes

(L to R) Saumitra Trivedi of Edifice Technologies and Hiren Patel of Geeta Stationary & Printer with Canon imagePRESS C710

Andheri West-based Geeta Stationary & Printer commissioned a brand new Canon imagePRESS C710 digital production press in March this year to better manage its growing print volumes. Geeta Stationary & Printer is an old Canon customer but until last year, it only used refurbished Canon presses. In 2021, the company installed a brand-new Canon imageRUNNER Advance 8585 monochrome press. The ImagePRESS C710 is Geeta’s second brand-new Canon press, supplied by Edifice Technologies, the Mumbai region distributor for Canon production printers.

“The presses we were using before the C710 were not able to handle bigger volumes efficiently. We needed a faster and better quality press. With the new C710, we now have the confidence to take on big volume work. Earlier, we were reluctant to accept large volumes because we were not sure we could deliver in time or meet the quality specification desired,” says Hiren Patel, a partner in the firm.

Patel adds that the C710 is also able to efficiently handle textured media, which the older press could not do. Paper wastage is also extremely low, he says, “Whatever paper wastage we have seen is because of human error and not press error. Also, the after-sales service is excellent so we have stopped stocking spare parts. This has freed up a lot of space for us.”

The imagePRESS C710 can print at a speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of plain, heavy, coated, and specialty paper stocks from A4 to 13X51-inches in size. In addition to its Efi Fiery G250 RIP, the press is also available with the more economical IPR option. 

Geeta Stationary & Printer has printed about 13,000 impressions of A3 sheets since the press was commissioned around the middle of March. Patel naturally expects this figure to go up. “Earlier we were doing about 10,000 (A3) impressions every month. On the C710 we have done about 13,000-13,500 (A3) impressions. We expect to touch 15,000 A3-size impressions monthly,” he says.

Geeta Stationary & Printer was established in 2012 and moved to the present location, which it owns, in 2018. Starting with refurbished digital presses, and with business growing steadily, it gradually began phasing out the refurbished machinery. At present, the one-stop-shop offering designing to printing to finishing services in-house does not own any refurbished equipment. It provides its digital print services only to corporate customers based in Andheri West and produces items such as envelopes, catalogs, menu cards, business cards, and stickers.

Planning to buy another new monochrome press

Geeta Stationary & Printer is seeing rapid recovery of its business as economic activity revives and resumes. In Mumbai, all the Covid restrictions have been lifted which has given a boost to mobility. Patel says there is a need for a new monochrome press as the Canon press bought last year is not sufficient to handle the increased volumes. “Our black and white volumes are huge and increasing. We would be needing another monochrome press later this year. We would most likely go for the improved version of the Canon imageRUNNER Advance,” Patel concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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