Geeta Stationary & Printer installs Canon imagePRESS C710

Faster digital color to handle rising volumes

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Geeta
(L to R) Saumitra Trivedi of Edifice Technologies and Hiren Patel of Geeta Stationary & Printer with Canon imagePRESS C710

Andheri West-based Geeta Stationary & Printer commissioned a brand new Canon imagePRESS C710 digital production press in March this year to better manage its growing print volumes. Geeta Stationary & Printer is an old Canon customer but until last year, it only used refurbished Canon presses. In 2021, the company installed a brand-new Canon imageRUNNER Advance 8585 monochrome press. The ImagePRESS C710 is Geeta’s second brand-new Canon press, supplied by Edifice Technologies, the Mumbai region distributor for Canon production printers.

“The presses we were using before the C710 were not able to handle bigger volumes efficiently. We needed a faster and better quality press. With the new C710, we now have the confidence to take on big volume work. Earlier, we were reluctant to accept large volumes because we were not sure we could deliver in time or meet the quality specification desired,” says Hiren Patel, a partner in the firm.

Patel adds that the C710 is also able to efficiently handle textured media, which the older press could not do. Paper wastage is also extremely low, he says, “Whatever paper wastage we have seen is because of human error and not press error. Also, the after-sales service is excellent so we have stopped stocking spare parts. This has freed up a lot of space for us.”

The imagePRESS C710 can print at a speed of 70 pages per minute with a resolution of 2,400 dpi x 2,400 dpi. It can handle a variety of plain, heavy, coated, and specialty paper stocks from A4 to 13X51-inches in size. In addition to its Efi Fiery G250 RIP, the press is also available with the more economical IPR option. 

Geeta Stationary & Printer has printed about 13,000 impressions of A3 sheets since the press was commissioned around the middle of March. Patel naturally expects this figure to go up. “Earlier we were doing about 10,000 (A3) impressions every month. On the C710 we have done about 13,000-13,500 (A3) impressions. We expect to touch 15,000 A3-size impressions monthly,” he says.

Geeta Stationary & Printer was established in 2012 and moved to the present location, which it owns, in 2018. Starting with refurbished digital presses, and with business growing steadily, it gradually began phasing out the refurbished machinery. At present, the one-stop-shop offering designing to printing to finishing services in-house does not own any refurbished equipment. It provides its digital print services only to corporate customers based in Andheri West and produces items such as envelopes, catalogs, menu cards, business cards, and stickers.

Planning to buy another new monochrome press

Geeta Stationary & Printer is seeing rapid recovery of its business as economic activity revives and resumes. In Mumbai, all the Covid restrictions have been lifted which has given a boost to mobility. Patel says there is a need for a new monochrome press as the Canon press bought last year is not sufficient to handle the increased volumes. “Our black and white volumes are huge and increasing. We would be needing another monochrome press later this year. We would most likely go for the improved version of the Canon imageRUNNER Advance,” Patel concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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